10/24/2020
$45 voucher for 500 people!
Martha Stewart on Instagram, watch for it WED OCT 28
Martha Stewart CBD Promotions- launch WED 10-28
Stewart, via a social media promotion called “Martha on Demand,” will answer direct messages about home-based disasters like inedible dinners and bowl haircuts. She’ll also dole out vouchers and discounts for her branded gummies, oil drops and capsules that aim to take the edge off consumers’ Covid-related chaos.
There will be a number of marketing programs for Martha Stewart CBD, beginning Wednesday with the social stunt, “Martha on Demand/In Your DMs,” hyped across media channels like Cosmopolitan, The Skimm, Good Housekeeping and Women’s Health.
The first 500 consumers who tag Stewart on Instagram will get a $45 voucher for the products and “bespoke advice” from the guru, with additional fans receiving promo codes for a 25% discount. (Those tips, by the way, will be chosen from about 70 responses that Canopy’s social team has banked from Stewart).
Other consumer communications, debuting later this year, will include print ads and a holiday-themed video for an upcoming sampler gift set.
https://cbd22.godaddysites.com/martha-stewart-cbd-ads