04/11/2021
DEAR FRIENDS,
Well it has been quite a year, hasn't it…an unprecedented time, like nothing I’ve experienced in the 18 years since opening High Maintenance. Life in 2020 became a roller coaster ride, never knowing what to expect around the next bend. I used the months of March and April to recharge myself and allow my team to do the same; I felt it best to store energy rather than spend time on social media and emailing. I read a lot, took classes, studied, and nourished my mind and body.
In May, I invited my team to gather through Zoom for education and connection. Little did I know that two of my estheticians were in the planning stages of leaving High Maintenance to open their own space, with a third to follow. Many emotions flooded me—hurt and shock, mainly. I dedicate many hours to training every esthetician who comes to work for me, and personally assist them with building a clientele base. Naturally, people move on and explore different avenues for themselves, but it was very painful for me nonetheless.
I feel fortunate to work with the amazing team members who have been with me over the years and through this pandemic. We are all looking forward to welcoming new estheticians to our team soon, and to sharing new services with you this spring.
One of my greatest blessings, of course, is my wonderful clients. I am heartened by the support and generosity each of you has given my business and team members, and I deeply appreciate all the uplifting messages I have received from many of you during our shutdown. I hope this letter finds you well and that we stay connected.
The stillness of the pandemic has given us time to sit with ourselves and listen to what we really want our lives to represent and honor, moving forward. You learn with every dip in the roller coaster that sends your heart racing; you learn and you breathe, and the roller coaster trudges around another bend and up the next incline.
We love, we learn, and we move forward, one foot in front of the other.
XO
Naomi