06/17/2026
This morning, Ian Pedersen and I were on the phone with one of our sales reps talking about CBD.
As usual, the conversation started simple and somehow ended up with Ian explaining the endocannabinoid system, neurological function, inflammation, cellular communication, and about 20 other things I wasn’t expecting to discuss before breakfast. 😂
Halfway through I found myself thinking, I forget how much knowledge is in this man’s head.
Over the years, he’s educated doctors, pharmacists, compound pharmacists, veterinarians, healthcare practitioners, and thousands of customers. He’s been studying cannabinoids for decades.
What struck me most was this:
Most people think CBD is for one thing.
Sleep.
Stress.
Recovery.
Discomfort.
But Ian wasn’t talking about symptoms.
He was talking about systems.
The endocannabinoid system is involved in communication throughout the body, and researchers continue to explore its role in inflammation, neurological function, cellular communication, metabolism, and overall balance.
It inspired me to sit down and write a blog about what we call the 4 Levels of CBD Support.
🔗 Link in comments.
