Housley Institute

06/04/2026

Eight years ago, I had no idea that a Google search about permanent makeup would completely change the course of my career.

Today, I'm honored to be featured by , where I share the story of leaving a successful corporate career, discovering permanent makeup, and eventually finding my true passion in paramedical tattooing and helping breast cancer survivors.

Building Housley Institute hasn't always been easy. Like most entrepreneurs, I've worn every hat imaginable, made plenty of mistakes, and learned countless lessons along the way.

But if I could go back and tell myself one thing, it would be this:

The hard work is worth it when your work truly changes lives.

Thank you to every client who trusted us, every student who chose to train with us, and every member of our team who helps carry this mission forward.

I'd love for you to check out the interview and learn a little more about our story.

👉 Read the full feature here: https://voyageohio.com/interview/check-out-shannon-housleys-story

06/04/2026

June sold out. August is almost gone.

There is just one seat remaining in our August Fundamentals of 3D Ar**la Tattooing training.

We keep our classes intentionally small, which means seats rarely last long. Most sessions fill 2–3 months in advance, and August is nearly full.

If becoming someone's final step in breast reconstruction is part of your future, don't wait until the last seat is gone.

📍 One seat. One opportunity. August 2026.

Message us or apply today. ❤️

If you've been waiting for a sign, this might be it.

Only 1 seat remains.

**laTattooTraining **la

06/03/2026

I’m thrilled to be speaking once again at this wonderful event.

If you are a survivor or thriver, you don’t want to miss it! 🌸

Register now!

06/02/2026

NEW INK & INTEGRITY EPISODE JUST DROPPED! 🎤
Listen now at https://www.buzzsprout.com/2617868

What does it mean to be someone's final step in healing?

For many breast cancer survivors, ar**la tattooing comes at the end of a reconstruction journey that can take anywhere from 18 months to 3 years. By the time they sit in our chair, they've often endured diagnoses, surgeries, reconstruction, complications, revisions, and years of waiting.

In this new episode of Ink & Integrity, Shannon Housley explores the unique responsibility that comes with paramedical tattooing, why preparation matters, and what artists should understand before becoming part of a patient's reconstruction story.

Because when someone has waited years to reach this moment, the work deserves more than a certificate—it deserves proficiency.

If you're a paramedical artist, permanent makeup artist, healthcare professional, or breast cancer survivor, this conversation is a reminder that the final step carries a responsibility all its own.

Honest conversations about permanent makeup, paramedical tattooing, ethics, artistry, mentorship, and raising the standard in the restorative beauty industry.

Hosted by Shannon Housley, founder of Housley Institute and a nationally recognized paramedical tattoo artist and educator.

Follow the podcast on Spotify, Apple Podcasts, and Amazon Music.

Listen now at https://www.buzzsprout.com/2617868

06/02/2026

🎙️ NEW PODCAST: Ink & Integrity EPISODE 1

Would you trust your skin to someone who learned a permanent tattooing technique online without professional guidance?

That question inspired the very first episode of my new podcast, Ink & Integrity.

Whether you're considering permanent makeup or paramedical tattooing as a client, or you're an artist entering the industry, this conversation will challenge you to think differently about training, certifications, and what true preparation really looks like.

Because certification doesn't automatically equal proficiency.

🎧 Listen now on Apple Podcasts, Spotify, and Amazon Music.

https://podcasts.apple.com/us/podcast/why-the-pmu-industry-is-failing-artists/id1896757621?i=1000768427385

05/26/2026

POV: The business owner says she’s “taking a little time to relax”…

And then goes bungee jumping off a bridge in the San Gabriel Mountains. 😂

🎯Maybe entrepreneurship rewires your brain a little.
🎯Maybe taking big risks in business makes jumping off cliffs feel normal.
🎯Maybe after running a company, this doesn’t even feel that scary anymore.

Either way… the boss is now officially unhinged. 😅

Would YOU ever do this?! 👇

05/26/2026

The INK & INTEGRITY podcast is LIVE!

Listen now: https://podcasts.apple.com/us/podcast/ink-integrity/id1896757621

Hosted by Shannon Housley, Ink & Integrity offers a different perspective in an industry driven by fast certifications, shortcuts, and big promises. One rooted in preparation, guided education, critical thinking, and long-term client trust. We keep it real… real talk about training, technique, ethics, business ownership, best practices, marketing, industry trends, and what it truly means to master this craft. If you believe paramedical and cosmetic tattooing deserve a higher standard — you’re in the right place.

Entrepreneurship Podcast · Ink & Integrity is a podcast about raising the standard in permanent makeup and paramedical tattooing.Hosted by Shannon Housley, founder of Housley Institute, this show explores what it really takes t…

05/25/2026

Tomorrow.

After years of watching this industry normalize shortcuts, false confidence, and fast certifications… it’s time for a different conversation.

Not about hype.
Not about “boss babe” culture.
Not about overnight success.

About mastery.
Responsibility.
Integrity.
And what this work actually requires.

🎙️ Ink & Integrity launches tomorrow — May 25.

Listen on Apple Podcasts, Spotify, and Amazon Music.

05/23/2026

Harper's Bazaar just named Circadia's AquaPorin Hydrating Cream a Best of Beauty winner.

AquaPorin is one of our top-selling products for a reason. Clients love it — and keep coming back for it.

This award-winning moisturizer delivers deep, long-lasting hydration while strengthening the skin barrier for soft, supple, rejuvenated skin.

Built around Diffuporine® — a peptide ingredient that helps skin cells hold onto water — with a bio-fermented water complex and a triple oil blend of olive, macadamia, and avocado.

Award-winning hydration. Backed by science.

Come see us and grab an Aquaporin for yourself . . .and someone else whose skin needs some hydration!

05/22/2026

What if the biggest thing holding this industry back… is the way it’s being taught?

Too many artists are being sold confidence before they’ve been given the foundation to truly build it.

And clients are paying the price for it.

This conversation is long overdue.

Launching May 25.
🎙️