Measure the Placenta

Measure the Placenta Our mission is to share info about placenta size as a risk factor to potentially prevent stillbirth

Kinda chic to normalize pictures of placentas and placenta measurements, right? Measure. Track. Prevent. 🌳 |
08/13/2026

Kinda chic to normalize pictures of placentas and placenta measurements, right?

Measure. Track. Prevent. 🌳 |

07/20/2026

As parents, we’ve been advocating for quite some time to improve the standard of pregnancy care but the biggest roadblock has been the governing body that sets these guidelines: ACOG. (The American College of Obstetricians and Gynecologists)

We have been working on this for years -
we’ve sent over 6,000 letters sharing our stories and we’ve held several meetings with those in positions to start this wave of change. Yet, even with clear evidence, ACOG has not taken action to update their guidance to prevent the tragedy of stillbirth.

One such example: countries have implemented programs such as fetal movement monitoring and have documented positive results, yet ACOG remains unwilling to add this to the standards here in the United States. So many other countries are making progress in lowering their stillbirth rates, ranking us among the lowest globally in progress, with our rate remaining stagnant due to lack of change.

As the board in power, ACOG should actively be reviewing research, looking at outcomes, and identifying the gaps in prenatal care that need to be fixed.

The next generation deserves a health care system that prioritizes stillbirth prevention as a critical issue, not an afterthought.

Measure. Track. Prevent. 🌳|

07/08/2026

Fetal size is independent of placenta size, which is why looking at baby’s growth is not enough to get the whole picture of how a pregnancy is progressing. By only looking at the baby, there is a quite a bit of data being missed.

A very large baby can have a very small placenta. A small baby can in fact have a large placenta. But this will go unidentified if providers are simply looking at baby’s size, rather than also examining the placenta size or functioning.

The placenta is the most critical organ for sustaining a pregnancy, yet it is not at all prioritized with our current standard of care.

It’s time to prioritize the placenta! 🌳 |

07/07/2026

were all born out of preventable tragedy.

These organizations are petitioning to update policies and guide OBGYNs to implement simple, life-saving tactics during prenatal care, but have been met with frustrating inaction.

A newly published Op-Ed by these 3 fierce women over at sheds light on how the United States’ governing body of prenatal care providers has essentially been a brick wall to these advocates for years.

Read, comment, and share the article from the link in our stories and in our bio.

Thats it, thats the message. Measure. Track. Prevent. 🌳|
07/03/2026

Thats it, thats the message.

Measure. Track. Prevent. 🌳|

07/02/2026

Our lives were forever changed by the same excruciating silence.

Research conservatively estimates that at least 25 percent of all stillbirths, including nearly 50 percent of those at term, are preventable with existing evidence-based interventions already used in many developed countries, but not yet standard of prenatal care in the United States.

Why is this?

Samantha, Ann, and Helen explain their frustrations in a recently published Op-Ed in Health Affairs about ’s inability to act and institute guidelines to reduce stillbirth tragedies.

Read via the link in stories and in our bio!

06/28/2026

For a time, Alara was receiving just enough support from her placenta to survive. There was no classic fetal growth restriction seen in pregnancy.

This is why placental insufficiency is often missed when the placenta is not measured.

A small placenta cannot compensate forever.

Babies can tolerate this condition—until suddenly, they cannot.

Even with a small placenta, a baby may continue to grow normally, until all of a sudden, they don’t.

The placenta is the only organ created solely to sustain another life. A baby can only grow as well as the placenta allows.

Early in pregnancy, the uterus is meant to transform its blood vessels—called spiral arteries—so they widen and allow enough blood to reach the placenta.

In my pregnancy, that transformation never fully happened. This caused placental development problems from the very beginning. Blood flow and oxygen were restricted early on. The placenta never grew to the size it should have.

No one measured it.

No one told us it should be measured.

Sharing an excerpt of Alara’s loss story- the full version can be found on our website.

Measure. Track. Prevent. 🌳 |

*Correction: Alara was stillborn at 31 weeks and 4 days.

06/28/2026

The placenta is the critical pregnancy organ, necessary to support the baby, yet its size or function is rarely examined.

Whether it be a placenta growth factor blood test, estimated placental volume (EPV), or other methods, our goal is to see the placenta prioritized during prenatal care in order to improve birth outcomes!

We want to see the same focus as Sophie Cunningham.

Measure. Track. Prevent. 🌳 |

As parents, we’ve been advocating for quite some time to improve the standard of pregnancy care but the biggest roadbloc...
06/13/2026

As parents, we’ve been advocating for quite some time to improve the standard of pregnancy care but the biggest roadblock has been the governing body that sets these guidelines: ACOG. (The American College of Obstetricians and Gynecologists)

We have been working on this for years -
we’ve sent over 6,000 letters sharing our stories and we’ve held several meetings with those in positions to start this wave of change. Yet, even with clear evidence, ACOG has not taken action to update their guidance to prevent the tragedy of stillbirth.

One such example: countries have implemented programs such as fetal movement monitoring and have documented positive results, yet ACOG remains unwilling to add this to the standards here in the United States. So many other countries are making progress in lowering their stillbirth rates, ranking us among the lowest globally in progress, with our rate remaining stagnant due to lack of change.

As the board in power, ACOG should actively be reviewing research, looking at outcomes, and identifying the gaps in prenatal care that need to be fixed.

The next generation deserves a health care system that prioritizes stillbirth prevention as a critical issue, not an afterthought.

Check out the newly published op-ed on this topic via - link is in our bio!

Measure. Track. Prevent. 🌳|

06/09/2026

Our faces when this is the push back parents are met with… in fact, there IS a way to measure a placenta on ultrasound in order to screen for this pregnancy risk factor!

Meet EPV: Estimated Placental Volume is a simple technique to calculate the size of the placenta, using any 2D ultrasound and it takes less than 5 minutes. The length, width, and height of the placenta measurements are taken and then plugged into Merwin’s EPV Calculator which then calculates the percentile size of the placenta. This data point can be used alongside the entire clinical picture (gestational age, risk factors, known complications) in order to assess the health of the pregnancy, baby, and mom. It’s another tool in the prenatal care toolbox, non-invasive, and simple.

One day we hope to see placenta measurements as a part of standard prenatal care and no longer have to deal with push back!

Measure. Track. Prevent! 🌳 |

Address

3446 Owasso Street
Shoreview, MN
55126

Website

Alerts

Be the first to know and let us send you an email when Measure the Placenta posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Measure the Placenta:

Shortcuts

Share

Category