HTB Beauty

HTB Beauty Midwest Boutique Distributor
Continued learning and in-salon education 💇🏻‍♀️ Welcome to our page! Founded by my father, Jack M.

We are a full-service beauty supply distributor dedicated to supporting and educating salons in the Midwest for over 40 years. With a rich history in the industry, we have witnessed firsthand how it has evolved and continues to evolve over time. Stork, in the early 1970s, our company had a popular monthly magazine called "The Chicagoland Hairdressers". In an era before the Internet and widespread

hair shows, this magazine served as a valuable resource, showcasing the latest trends and innovations in the industry. While much has changed over the past four decades, our core belief remains unchanged. We understand that for hairdressers to stay competitive, fresh, and successful, they need access to the right tools and knowledge. That's why we are committed to curating a collection of boutique, professional hair goods that are not only unique and new but also have that extra "bling factor". On this page, you'll discover more about the range of products and manufacturers that we have carefully selected to represent our values of integrity and commitment to the industry. Each manufacturer in our portfolio shares our passion for delivering a little bit of magic to our clients' hair—giving them that extra something, instant confidence, and a diamond-like shine. Always remember, "hair is the bling". We are here to support you in taking your business and skills as far as you desire. Explore our offerings, stay updated with the latest trends, and let us help you create magical experiences for your clients. Thank you for joining us on this journey!

-Darren Stork

04/15/2026

😂😂😂..in a pinch. Anything can be a perm rod.

The students of had a challenge for the next generation of hairdressers and they got the job done - with some creativity.

04/14/2026

It's amazing what 2 rows can do!tx showing the results of just two OnStage O-Wefts!
Ready to kickoff spring with OnStage fast, super light weft extensions? into your salon?

📱Phone: (847) 741-5000
🌐 Website: https://htbbeauty.com

ONE TO KNOW: All-Nutrient Elevare. ✨..why this is one of the most essential tools in your color kit!Think of Elevare as ...
04/14/2026

ONE TO KNOW: All-Nutrient Elevare. ✨..why this is one of the most essential tools in your color kit!

Think of Elevare as ammonia in a tube, often called an ammonia booster or blonding booster in our industry. We call it Elevare because it’s designed to elevate your results when you need a little extra push.

Elevare works by opening the cuticle to help color pe*****te deeper into the hair shaft. It’s especially helpful for resistant gray, achieving an extra level (or level and a half) of lift, and enhancing tone vibrancy, while still following all the same color rules you already know.

3 ways to use this must-have tool in your formulas:
✨ Gray Coverage
For resistant gray at level 7 and darker, a small ribbon of Elevare helps open the cuticle so color can fully saturate and deposit for more reliable coverage.

✨ Lift
Elevare’s primary role is to help you reach your target level with more control.
Example: If a level 7 wants to reach a level 10, mix 10C + 40 volume + 7g Elevare
That boost can make all the difference.

✨ Vibrancy
Add Elevare to warm tones to clear out background noise and fire up your shades, without adding extra developer.

Important notes:
- Do not exceed 7 grams
- Do not mix with lighteners
- Do not add more for “extra” lift
- Do not use alone with developer
- Do not expect multiple levels of lift

When used correctly, Elevare is a powerful little helper in your color toolbox. 💚

Address

1150 Davis Road, Suite E
South Elgin, IL
60123

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 3pm

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