05/20/2026
ACA marketplace enrollment is projected to fall from 22.3 million Americans to 17.5 million this year as healthcare costs continue to rise. For many families, traditional coverage is becoming harder to justify, but going uninsured shouldn’t feel like the only option.
At , we believe there’s a better path forward. Our cash-forward approach is designed for healthy individuals and families who want extensive coverage, lower monthly costs, and more control over how they spend on healthcare. And because our plans are designed to be HSA-eligible, members can also save tax-advantaged dollars for future healthcare needs instead of losing those dollars to rising premiums month after month.
Source: AP News / KFF analysis