Jairus Marketing

Jairus Marketing If you’re a MedTech innovator or healthcare professional struggling to reach your target decision-makers or ideal consumers, let’s talk.

As the rapidly-evolving healthcare industry continues to forge a highly complex and increasingly competitive sales process, Jairus steps in as an expert growth partner for companies looking to make their mark on the industry. At Jairus, we’re proud to be a part of something bigger than ourselves. We know that what we do directly impacts the lives of patients and providers worldwide. To us, it’s no

t just work — it’s the opportunity to expand access to life-changing and life-saving innovations to those facing limited options for their critical health needs. From introducing groundbreaking technology to driving patient connection and beyond, we recognize the responsibility we’ve been given and work purposefully each day to steward it well.

Do you have your “3-6” locked in? If not, you could be missing out on real opportunities to convert physicians.Many U.S....
06/08/2026

Do you have your “3-6” locked in? If not, you could be missing out on real opportunities to convert physicians.

Many U.S. physicians read three to six pieces of educational content before moving forward with a treatment option.

That’s where thought leadership provides a real opportunity to drive growth for MedTech companies.

Jairus offers tips on fitting meaningful thought leadership into your MedTech digital marketing approach: https://jairusmarketing.com/hcp-b2b/why-thought-leadership-drives-medtech-growth/

06/01/2026

MedTech marketing challenges: effectively managing multiple decision-makers.

Learn more at www.jairusmarketing.com

From search to sales, AI plays an increasingly critical role in MedTech success. Here’s how leaders can get up to speed....
05/25/2026

From search to sales, AI plays an increasingly critical role in MedTech success. Here’s how leaders can get up to speed.

In this blog, Jairus breaks down key ways AI is reshaping MedTech marketing and revenue growth, including:
• How AI is changing how buyers research before the first sales conversation
• Steps to optimize sales efforts for today’s buying journey
• Why redefining the relationship between sales and marketing is critical in the AI age

Get practical tips for navigating AI in MedTech:
https://jairusmarketing.com/hcp-b2b/role-of-ai-in-medtech-marketing-and-revenue-growth/

Direct access to clinicians isn’t gone. It’s just evolved.In this blog, we explore how Jairus leverages NPI-based target...
05/18/2026

Direct access to clinicians isn’t gone. It’s just evolved.

In this blog, we explore how Jairus leverages NPI-based targeting and specialized physician data to help MedTech companies:
• Reach the right clinicians with greater precision
• Improve targeting and campaign efficiency
• Drive stronger marketing outcomes

See how NPInsights from Jairus puts data into action:
https://jairusmarketing.com/hcp-b2b/npi-targeting-for-medtech-marketing/

05/14/2026

MedTech marketing challenges: align your strategy for complex buying processes.

Learn more at www.jairusmarketing.com

Reaching specialized healthcare decision-makers is one of the biggest challenges for RCM companies.But the right strateg...
05/11/2026

Reaching specialized healthcare decision-makers is one of the biggest challenges for RCM companies.

But the right strategy can change that.

In this case study, we explore how a targeted digital outreach strategy helped one RCM company:

- Create meaningful engagement with high-value prospects
- Convert “unreachable” prospects into customers
- Build a more efficient, growth-ready sales pipeline

See why growth-oriented RCM companies partner with Jairus: https://jairusmarketing.com/rcm-case-study-download

05/07/2026

MedTech marketing challenges: more activity doesn’t equal better results.

Learn more at www.jairusmarketing.com

There’s marketing, then there’s successful marketing. As a healthcare company, how do you know that your marketing partn...
04/16/2026

There’s marketing, then there’s successful marketing. As a healthcare company, how do you know that your marketing partner is actually delivering the value you deserve?

In this quick video, Jairus CEO Scott Alexander explores three questions that can help you make sure your marketing agency is aligned toward your success:
Do they have deep expertise in the healthcare industry?
Do they tie strategy to tactics?
Are they focused on ROI?

Watch the full insights:
https://hubs.la/Q047CmfN0

Do key opinion leaders still hold sway in the age of digital MedTech marketing? The answer is a resounding “YES”—if you ...
04/08/2026

Do key opinion leaders still hold sway in the age of digital MedTech marketing? The answer is a resounding “YES”—if you know how to maximize their impact.

See three tried-and-true tactics for leveraging KOLs through digital channels:
https://hubs.la/Q047CpxS0

DTP outreach: Some call it the missing link in MedTech sales growth. Here at Jairus we call it a critical part of a well...
03/31/2026

DTP outreach: Some call it the missing link in MedTech sales growth. Here at Jairus we call it a critical part of a well-rounded marketing strategy.

As it becomes trickier to reach clinicians, it’s easier, faster, and more cost-effective than ever to connect with patients

We put together an outline of our approach to successful direct-to-patient outreach, and why MedTech companies shouldn’t overlook its impact on their sales success.

You’ll learn:
The value of an educational approach to patient-focused content
Where patients spend their time online, and how to best connect with them
Proven strategies to boost ongoing awareness and engagement

Get these insights and more in our DTP white paper:
https://hubs.la/Q047Cmkt0

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St. Louis, MO
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