06/19/2026
A new study has found that children and teenagers are significantly more open to reducing or eliminating meat from their diets than adults — but struggle to follow through because the adults around them aren't making it easy.
Researchers found that young people were more motivated by environmental and ethical concerns than older generations, and more willing to try plant-based alternatives when given the option.
The barrier wasn't conviction — it was access, family food culture, and the simple reality that most kids eat what their parents buy and what their schools serve.
This matters enormously: the habits people form in childhood shape their relationship with food for life, and the meat industry has spent decades embedding itself into school lunch programs, fast food marketing aimed at children, and family dinner table norms.
The next generation wants to do better. The question is whether the adults in charge of their food environment will get out of the way and let them.