10/17/2026
Every good salesperson knows the easiest close comes when all the prospect's questions have been answered.
With medicine it's the opposite. Even after a treatment plan gets started, questions are always going to come up and should be readily answered by the physician.
When a physician recommends treatment, men deserve to understand the benefits, burdens, risks and what waiting to start a treatment plan looks like for his situation, before he agrees to anything.
The AMA's informed-consent guidance says physicians should explain those things for all medically appropriate options, including forgoing treatment.
A sound plan doesn't need to rush past hard questions. It should be able to answer them clearly upfront and ongoing.
And in our opinion should be the standard, for any clinic.
Source: American Medical Association. Code of Medical Ethics, Opinion 2.1.1: Informed Consent.
Not medical advice. Individual results vary. All treatments prescribed by licensed physicians after clinical evaluation.