05/11/2026
The MDR® organizes educational trips to different countries. They are designed for trade professionals scouting products while honing their understanding of authentic flavor profiles, quality, and the stories and histories of many territories. We share the letter we received from Jeff, one of the outstanding buyers who recently visited Morocco with a group of 20 colleagues. Jeff captured the essence of what we try to do!
“As I board my plane, reflecting on our time together in Morocco, I keep circling around one simple truth... food sourcing may have been the reason we arrived, but people were the reason the experience mattered.
Across farms, production floors, long drives, shared meals, endless conversations, and countless cups poured with hospitality, I had the privilege of meeting such an incredible group of personalities. Different backgrounds, different perspectives, different roles across the supply chain... yet somehow united by the same heartbeat... a passion for culture, service, and feeding people with purpose.
What made this journey special was not just the opportunity to explore Morocco’s beautiful agriculture, production, and growing potential, but the reminder that this industry is ultimately human. Behind every product are hands, stories, families, traditions, and dreams.
I leave this trip deeply grateful for each of you. Thank you for your conversations, your laughter, your wisdom, your generosity, and your authenticity. In many ways, this experience did not feel like meeting colleagues... it felt like gaining family across different corners of the world.”
