POWR Against Tobacco

09/02/2026

Research from Truth Initiative finds that young people exposed to high levels of user-generated, promotional to***co content on YouTube, Twitch, and TikTok have nearly triple the odds of intending to use e-cigarettes.

09/02/2026

09/02/2026

The New York State Quitline is inviting New Yorkers to pledge their support for to***co-free living around pets through the Quit for Your Pet campaign! 🐶🐱

https://www.nysmokefree.com/pets/

Share a photo of your pet or choose a pet GIF, add your message about staying or becoming to***co-free...you could earn a chance to win a $500 or $250 gift card for pet supplies. Be sure to participate before October 31st for a chance to win.

🐾 Stay to***co-free for you pets!

08/28/2026

Youth openness to smoking in New York has reached its highest level on record, according to a 2026 report.

08/28/2026

Popping in to share this great webinar from our partners at PHLC!

Harm reduction is an important public health tool, but to***co and ni****ne companies are increasingly using the term in ways can blur the line between evidence-based public health strategies and just another way to market these dangerous products.

You can check out their other webinars here: https://www.publichealthlawcenter.org/webinars

What if one of public health’s most trusted ideas - harm reduction ...

07/23/2026

It's been a few days since our last post but we needed to share with you the photos from the final day and Youth Summit Showcase 🎉🎉🎉

The showcase gave Reality Check youth the opportunity to put their creativity, communication, and community engagement skills they developed in the workshops into action. Each group planned a community event, created a poster board, and designed an interactive table based on an assigned awareness holiday or month.

Youth took turns staffing their tables and visiting their peers’ displays. They all did an incredible job and even gave our coordinators some great ideas for future events and activities! 😉

We hope these young leaders take everything they learned at and use their skills to create positive change in their own communities across New York State.

***coFreeNYS ***coIsStillTakingLives

07/21/2026

E-cigarettes create plastic, electronic, and hazardous waste, harming the environment. Help protect the planet and change your va**ng today. For treatment resources, visit nyc.gov/va**ng.

07/21/2026

Big To***co knows exactly where kids look. Product placement in stores is no accident.

To***co and v**e products positioned at children's eye level and near candy displays in convenience stores and gas stations are part of a deliberate strategy to build brand familiarity early. Knowing the tactic is the first step to pushing back against it.

Learn how Big To***co targets youth and start conversations that help kids recognize these tactics: https://bit.ly/3WhTF5z