Snuggle with Sam

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Woburn, MA
Snuggle with Sam

Caring, therapeutic professional cuddler. Normalizing the field in New England since 2015. Coaching better cuddlers so no one feels alone on their journey

Cuddle therapy for the touch-starved. Since 2016, we've been in business helping hundreds of people feel less alone on their journey. Cuddle therapy is more than just a hug; it's a chance to have a deep connection with someone that accepts you for who you are. LGBTQ-friendly and minority-friendly business.

07/24/2026

11 years ago, I almost didn't walk into my very first cuddle session.

I was sitting in my car outside a hotel, fidgeting with my hem, and trying to calm my nerves before meeting my very first client.

It was October 26, 2015.

I had no idea that one session would turn into a career that's now lasted over a decade.

At the time, I didn't know how much this work would change me. I didn't know how much skill it would take to truly hold space for people. And I definitely didn't know how much I'd still be learning 11 years later.

Looking back, I made plenty of mistakes. But there are a few things I'm really proud that I got right from the very beginning.
✨ I screened clients because my safety mattered.
✨ I always met clients in public before heading to a private space.
✨ I listened more than I talked and wasn't afraid of meaningful conversations.
✨ I learned to be comfortable with healthy, non-s*xual touch through years of ballroom dancing, and that foundation has served me ever since.

One thing that hasn't changed is my commitment to learning.

Every year I invest more time into understanding people, communication, boundaries, nervous system regulation, and how I can better support the people who trust me enough to walk through my door.

The techniques have evolved.
My confidence has grown.
The questions I ask are better.

But the reason I do this work is still exactly the same:
I genuinely care about the people I get to work with.

As I unofficially celebrate 10 years as a cuddle therapist, I just want to say: thank you.
Whether you've been following along quietly, shared one of my posts, or trusted me with your own journey... you've been part of this story too.

Here's to the next chapter.

07/22/2026

A few months ago, I managed to lose my car keys in the space of about five minutes.

I had stopped at the grocery store before my last cuddle session of the day, and when I got back to my car... they were gone.

I retraced my steps (which works sometimes but honestly is advice I hate), asked employees if anyone had turned them in, and internally panicked as it got closer and closer to the client session time.
No dice.

Eventually, I realized I was going to have to cancel my session.

I hated doing it, especially with a new client, but I also knew they deserved someone who was fully present. Sure, I could have called a Lyft, but I would have been freaking out about my car missing.
While I was searching, one of the grocery store employees looked at me and said,
"You're way calmer than I'd be."

The funny thing is... I was frustrated.
But it reminded me of the first time I lost my keys back in 2013.
It was 11:30pm at night on a Tuesday. Back then, I cried, panicked, and couldn't sleep. I was 1000% not calm.

This time felt different.
Yes, it was inconvenient. Yes, it cost me time and money (of course I refunded them– I know someone will ask in the comments). But I also knew something my younger self didn't:
I've gotten through hard things before.
This wasn't the end of the world. It was just another problem I'd eventually solve.

It made me think about something I see often in cuddle sessions.

Healing isn't always one huge breakthrough.
Sometimes it's realizing your reactions have changed.
You recover a little faster.
You don't stay stuck as long.
You trust yourself a little more than you used to.

Those quiet changes can be easy to miss, but they're often where the biggest growth happens.
Sometimes slowing down gives us the chance to notice just how far we've come... and maybe even rewrite an old story about ourselves with a little more compassion.

Growth doesn't always look dramatic.

Sometimes it looks like losing your car keys... and realizing you've become someone who can handle it differently than you once did.

07/21/2026

"What happens if we run into each other in public?"

It's a question I get asked from time to time, and honestly, it's a fair one.

If you live in or around Boston, there's a very real chance we could cross paths somewhere. I've run into clients at theaters, coffee shops, networking events, karaoke bars, on the T, while running errands, and even at parties through mutual friends. Boston is surprisingly small.

So what happens if I see you out in the wild?

Simple.

I have one policy that I follow:

Unless you approach me first, I ignore you. I won't wave. I won't come over and say hello. I won't acknowledge that we know each other. And if you do choose to come say hi, I still won't disclose how we know each other. That's entirely up to you.

It sounds mean, and it’s honestly hard for me not to automatically be friendly with people I know in public.

But I adopted this approach after hearing a s*x therapist talk about this same policy with her clients, and it made so much sense.

Your privacy matters.

Just because we've worked together doesn't mean I should assume you want others to know that. And I never want to put you in an awkward position of explaining to whomever you’re with how we know each other.

(I’m a terrible liar. Don’t make me lie for you.)

It doesn't need to be awkward. We can simply exist in the same spaces and go about our day.
And if you'd like to stop and chat? Great.

If you'd rather not? That's perfectly okay too.

I want you to know that your privacy is important to me, both inside and outside of our sessions.
How we know each other is your story to tell, not mine.

06/12/2026

Fun fact: as a lifelong MA girlie, I used to be a full-on “Masshole” driver 😅

Like… calm, kind, patient human in real life - but put me behind the wheel and it was a very different story.

Someone cuts me off? Instant rage and middle fingers.

Driving 40 on the highway with not a car in front of you? Ohhh, don’t even get me STARTED.

I knew the road rage was doing me a disservice. I tried so many times to fix it. None of it was really a big deal, anyways. My fixes would work for a week… maybe two. And then I’d be right back in it.
But something shifted recently.

Now when someone cuts me off, I still feel that quick flicker of irritation… but it passes almost immediately. Instead, I find myself thinking, “Wow, they must be in a rush. Hope they’re okay.” And then I just… move on. No lingering anger. No carrying it with me for the next five minutes of the drive.
I stopped being surprised. I was genuinely feeling these emotions rather than the bouts of rage.
Of course someone’s going to cut you off. Of course someone’s going to drive like that.
(Especially on 93. It’s weird when that DOESN’T happen! There’s no reason for you to be surprised when s**t happens.)

That lack of surprise meant that the anger and feelings of indignation went down. My normal empathy went up, even behind the wheel.

I logically knew these things before. But somehow, that acceptance changed what feelings came up in me. The logic caught up with my emotions.

Instead of surprise, I felt something different: acceptance.

Because when you’re not constantly shocked by things that are bound to happen, the anger and feelings of being wronged doesn’t affect you as much. You might still feel it at first… but it moves through you faster and gets to acceptance faster.

(Because come on, I’m not a robot. I still get mad. It’s just not as strong as it used to be.)

Many people will talk about controlling your emotions or trying to “stay calm.” That never really worked for me long term. What has helped more is accepting that certain, cruddy things will happen - without being okay with them happening. That’s the key.

And honestly? It’s made me a much calmer driver… and a calmer person in general.

Hope this helps! Tag your favorite Masshole 😄

06/10/2026

One of the hardest things to explain about cuddle therapy is… what to actually expect in a session.
Because the truth is - there isn’t always just one way it goes. It depends on where YOU’RE at when you come in.

Over time, I’ve noticed that new clients often come in with an idea of how things should go… and then realize it’s actually very different once they’re in the room.

Here are some of the most common ways people show up:

• “I don’t know what I want, just tell me what to do”
• Going straight into touch without saying anything (and sometimes discovering my body definitely doesn’t bend that way 😅)
• Wanting to be comfortable with touch… but also not really liking it yet
• Feeling like they need to give to me first before they can receive
• Saying “you can do this” instead of asking for what THEY actually want (this happens a LOT)
• Struggling to ask at all because they’re so used to being told no
• Only knowing one way of giving/receiving touch
• Or focusing more on how I respond rather than the cuddling itself

And none of these are “wrong.”
They’re just starting points.

This is why it’s so hard to give a clear answer to “what will my session be like?”
Because it really depends on you.
Your comfort level.
Your experiences.
What you’re ready for.

My role isn’t to make you get it “right.”

It’s to meet you where you are… and help you explore what actually feels good, safe, and supportive for you.

Sometimes that looks very different from what you expected.

And honestly? That’s usually where the growth you need happens 🤍

06/08/2026

Sometimes my humor is like this with clients 😬 It's an acquired humor.

He hates driving. With a passion. Just bought a car for the first time in his life and now understands Boston Road Rage ™️. And as a Bostonian, I had to remind him of this very important piece while in traffic running late to his session today.

We'll have a good session when he gets here, no matter how many times he flips people off while getting here.

06/08/2026

Over the years, I’ve invested a lot into learning.

Courses.
Conferences.
Coaching.
Books.
Programs.

Even before I started cuddle therapy back in 2015, personal growth was something I took seriously.
And in the last few years especially, I’ve gone even deeper - learning more so I can show up better for my clients.

But here’s something I still find kind of funny…
People will hear all of that and still ask:
“But what makes you legit?”

And honestly? I get it.

This work doesn’t fit into a neat little box people understand.

So I’ve had my fair share of reactions:
nervous laughs
awkward silences
oddly specific requests that completely miss the point
people asking what my “real” job is

And at one point, that would have bothered me a lot more.

But now?

It doesn’t land the same. Because the thing that gives me the most confidence in what I do…
Isn’t a certification. (though I do have my Cuddlist certification)

But what makes me good at this… is you.
It’s seeing what shifts for you.
It’s the trust you bring into the space.
It’s knowing this work is actually making a difference in your life.

That’s something no course can necessarily give me.
I’ll always keep learning.
I’ll always keep growing.

But I keep showing up to make an impact.

So if you’ve ever wondered if this work is “legit”…
Just know - it’s built on real human connection, trust, and care.
And that matters more than anything 🤍

05/27/2026

In 2023, Noah and I went to an event in Austin, and one idea has been sitting with me ever since…
Not “you need a morning routine.”

But:
What if your morning routine actually brought you joy?
Not something you should do.
Not something you force yourself into.
Something that genuinely feels like a yes.

That question took me back to the most random memory…

At my Catholic high school, there was an overnight retreat seniors went to. Each morning, Sister Pat would walk down the hallway of the women’s dorms, calling out cheerfully:
“Say yes to the morning!”

And she was such a high charisma, sweet elderly nun that we all ended up half-asleep, walking out of our rooms chanting “yes!” with smiles down the hallway 😄
(RIP Sister Pat. You were the best.)

So I’ve been trying something different.

Instead of a rigid routine, I start my day with:
“Yes to the morning!”

And then I look for what I can actually say yes to.

Snuggling my dog Kissa before getting up for “uppy puppy time”→ yes
Filling my waterbottle with water and a little lemon juice→ yes
Going for a walk → yes
Putting together a quick, protein-rich breakfast→ yes

Not because I have to…
(although arguably I DO have to if I want my life to function well)

But because I’m saying YES to doing them.
And some days? Certain things are a no.
That’s okay too.

Because here’s the thing I’ve learned (both in life and in my work):
We talk a lot about “no” - boundaries, limits, what doesn’t feel right.
And that matters!

But starting your day by focusing on your yeses hits different.
It feels lighter. More intentional. And more joyful!

And at the end of the day, we always get to say yes to ourselves.
Even in small ways 🤍

05/25/2026

Not too long ago, we got a new fan for our house.

Not a fan fan… an actual fan to put in our living room😄

And my little furbaby Kissa?
She was TERRIFIED of it. For WEEKS.

Which made no sense… because she literally sleeps next to a tower fan every night. All summer. LOVES it even!

But this one? Looks different and scary.

So, nope. Absolutely not.

Even when it was turned off, she acts like it might come to life and personally attack her.
She refused to walk past it… which makes getting out the front door for walks a whole situation.

So I’m not forcing her.
I’m just letting her take it at her own pace.
Encouraging her. Praising her when she takes a few brave steps closer. And watching her slowly get curious.

And when I snapped this picture of her contemplating her next moves with the fan, I had this thought…

A lot of people treat cuddle therapy the exact same way.
They know the concept of cuddling.

But cuddle THERAPY?
I dunno, man.

So they read about it. They research different sites to find someone. They might even find someone they think they want to see.

But then the “what ifs” kick in.
What if it’s awkward?
What if I feel uncomfortable?
What if something goes wrong?

And suddenly, something that could feel really safe… feels scary.
And they take months to finally take the first step

Honestly though?
A cuddle session is about as dangerous as that fan is to Kissa.
That said, I do understand the fear. Especially if you’ve had experiences in the past where touch didn’t feel safe.

That’s exactly why I’ve made everything really clear upfront - FAQs, intro videos, all of it - so you can know exactly what to expect.

From there, it’s your choice.
You don’t have to rush.
You don’t have to force anything.
You just get to decide when (or if) you’re ready to take a step closer 🤍

Kissa eventually did. Now she falls asleep with the fan running.

05/22/2026

I’ve been doing cuddle therapy since 2015…
…and yes, I cuddle on a bed.

Before you jump to conclusions - let me explain.

When I first started, I was working out of my apartment with two roommates. My options were:
a bed
or… nothing
So the bed won.

Fast forward to now, I’ve got my own office space (since 2021 🎉), and a queen mattress came with me - just with a slightly more “professional” daybed frame upgrade.

(Although… the Pikachu blanket phase didn’t exactly scream professional and got me politely asked to keep my door closed 😅)

But here’s something interesting:
Not all cuddle therapists use a bed.

Some use:
couches
floor cushions
Thai mats
futons
big squishy beanbag-style setups

And honestly? All of them work.

But I’ve had people question the bed thing because of the assumptions that come with it.

So here’s the truth:
A bed isn’t about anything inappropriate.
It’s about comfort, support, and familiarity.
Most people have spent a huge part of their lives in a bed. Their body already knows how to relax there.

And for some of my clients, it’s not just preference - it’s necessary:
chronic pain
anxiety
trauma responses
needing space to fully relax

A couch or the floor just doesn’t work for everyone.
At the end of the day, the setup doesn’t matter.

What matters is this:
Do you feel safe?
Do you feel comfortable?
Can you actually relax into the experience?

That’s the whole point 🤍

Address

400 Trade Center Suite 5900
Woburn, MA
01801

Website

http://www.snugglewithsam.com/, http://bio.site/snugglewithsam

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