05/29/2026
Spur of the moment, but I had to let you in on this little part of my world. 🤍 Here’s a peek behind the curtain: this is how every frame line at Joyful Eyes earns its spot on our shelves. Here’s the thing — most optometrists hand this part off. They never touch frame selection. But me? I love this side of the business too much to let it go. There’s something about holding each frame, imagining it on your face, picturing the moment you find the one… I just can’t help myself. So I curate every single line by hand. Right now I’m falling for our new Fossil collection — each piece chosen by me, with you in mind. 👓
Come see what made the cut. ✨