13/07/2026
A full-circle moment...
Years ago we received a call from Checkers’ Head of Special Projects (who, interestingly, had previously been our buyer at Wellness Warehouse- a reminder that the food industry is much smaller than you think!).
They were launching an exciting healthy eating brand for children in collaboration with an internationally renowned chef and, because Rush Nutrition was the only company in South Africa producing genuinely healthy snack bars for kids at the time, they invited us to pitch.
We were incredibly excited!
We developed eight different product concepts, poured our hearts into the submission and waited...and waited.
After following up a few times, we eventually received an email saying we hadn’t been selected. The project would instead follow an “existing supplier” strategy.
It was SUPER disappointing, especially having been invited to pitch in the first place. But “that’s business” we told ourselves (Although we can assure you there was a little more colourful language involved at the time! 😂)
Fast forward to today...
Walking into Checkers and seeing our own Rush Nutrition Kids range sitting proudly on their shelves, complete with a “TRY ME – I’M NEW” sign, felt like a far bigger milestone because of that earlier experience.
It reminded us that entrepreneurship isn’t a straight line.
You’ll hear “no” far more often than you’ll hear “yes.”
You’ll invest time, heart and so much energy into opportunities that don’t materialise.
You’ll wonder whether you’re good enough.
You’ll vloek “existing supplier” strategies wondering whether anyone will ever make you one.
But if you keep showing up, keep believing, keep improving, keep innovating; yesterday’s ‘no’ can become today’s ‘maybe’ which can become tomorrow’s ‘YES!’.
Small businesses are fuelling so much of the innovation happening in South Africa. We don’t always have the biggest budgets or the longest track records, but we often have the courage (or perhaps the desperation! 😂) to try something new.
So, if you’re building something and you’ve just heard “no”...
Keep going.
Because sometimes the “yes” is behind todays ‘maybe’ baby!