Ass Magic Chamois Cream

Ass Magic Chamois Cream Grit, grind and a little magic. Unlock your superpower with the with the help of our cheeky skin and kit care range. ASS MAGIC Chamois Cream

You’ve just put your kit on for your next session, but something doesn’t smell quite right. It was washed in the machine...
31/08/2026

You’ve just put your kit on for your next session, but something doesn’t smell quite right.

It was washed in the machine, hung out to dry and packed away properly. So why does it still smell?

Over time, sweat, body oils and other residues can build up deep within technical fabrics, trapping odours that an ordinary detergent may struggle to remove.

That’s why we developed ASS MAGIC Kit Wash & Soak with an enzyme-powered formulation. The enzymes help break down the organic residues trapped in the fabric, allowing them to be washed away properly.

The result? Kit that isn’t just washed, but properly clean and smelling fresh when you put it on again.

12/08/2026

Fatman’s chafe is a b***h, even for pro runners like Carla Molinaro

Be like Carla. Carry your Mini Me in your running belt. It might just save the day. 🙌

More than a tub of chamois cream. More than 100 hours of riding comfort.A single tub of ASS MAGIC is designed to go a lo...
11/08/2026

More than a tub of chamois cream. More than 100 hours of riding comfort.

A single tub of ASS MAGIC is designed to go a long way. For most riders, one tub delivers at least 25 rides and many hours of comfort with each application.

07/08/2026

"Sorry... do you know where the l**e is? I want to go harder for longer."

ASS MAGIC products now available Sportsmans Warehouse

We never get tired of reading messages like these. Thanks to everyone who takes the time to share their experience. It g...
06/08/2026

We never get tired of reading messages like these. Thanks to everyone who takes the time to share their experience. It genuinely means a lot to our small team.

If ASS MAGIC has helped keep you comfortable on your rides, we'd really appreciate you sharing your experience with a review on Takealot, Amazon or Google. It helps other riders discover the product.

23/07/2026

More time in the saddle means Amish has to look after his most important ASSet 🍑

He popped into Sportsman’s Warehouse, found the ASS MAGIC and even gave us a little ass-shaking victory dance.

Save your ass. Love your bum. Whatever your sporting adventure 🏃‍♂️ 🚴 , we’ve got your back…

17/07/2026

The hybrid athlete Pearl is back.

Whether she’s taking on the Comrades Marathon or preparing for her next HYROX South Africa , Pearl prioritises comfort with ASS MAGIC to help prevent chafing during her runs.

Available at selected Sportsman’s Warehouse stores.

16/07/2026

SNAP IT, BABY. POCKET ACES.

Our travel-friendly snap sachets make it easy to take your favourite ASS MAGIC Chamois Cream wherever you ride.

Heading to your next event? Pop a few into your gear bag. Taking on a mega endurance ride? Slide one into your back pocket for quick and easy reapplication when the kilometres start adding up.

Play your cards right. Save your ASS.

snapitbaby

10/07/2026

From the grind of Comrades to the streets of Chicago, your legs will have enough challenges. Chafe shouldn’t be one of them.

ASS MAGIC anti chafing products are available at Sportsman’s Warehouse.

You've logged the kilometres. Nailed the taper. Memorised the course. One thing left: protect your skin.Chafe is opportu...
10/06/2026

You've logged the kilometres. Nailed the taper. Memorised the course. One thing left: protect your skin.

Chafe is opportunistic. It waits for the long miles, the heat, the sweat — and it strikes without warning.

Shut it down before it starts.

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Cape Town
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