abOVEnormal

abOVEnormal abOVEnormal is a holistic (body, mind and soul) fitness brand, formulated in multiple products, programs and platforms.

Aimed to help one rise above situations, circumstances and attitudes that are limiting

PROUDLY SOUTH AfrICAN -STRONGER TOGETHER. NO DNA. JUST RSA🇿🇦🇿🇦🇿🇦 A SWI ENDLEKI, SWI NGA ENDLEKI- IT’S IMPOSSIBLE FOR IT ...
05/09/2026

PROUDLY SOUTH AfrICAN -STRONGER TOGETHER.
NO DNA. JUST RSA🇿🇦🇿🇦🇿🇦
A SWI ENDLEKI, SWI NGA ENDLEKI- IT’S IMPOSSIBLE FOR IT TO BE IMPOSSIBLE

abOVEnormal, as Africa’s premier sports and fitness brand wishes the Springboks an exceptional game in their match against the All Blacks. As we turn 5, we rise to the fifth gear ( The highest performance gear) in Green and Gold.
We may be the underdog, ok’salayo si yi nja ye game, si . We play. Ga re bapale.
To buy abOVEnormal Springboks Jersey contact 0725162675

RISE abOVEnormal – 05 SEPTEMBERYEAR THEME: Significant High Impact Frontiers – SHIFTMONTH THEME: SHIFT INTO WHO AND WHAT...
05/09/2026

RISE abOVEnormal – 05 SEPTEMBER
YEAR THEME: Significant High Impact Frontiers – SHIFT
MONTH THEME: SHIFT INTO WHO AND WHAT THE NEXT LEVEL DEMANDS – ROOTED IDENTITY, GLOBAL DOMINANCE

FOR LEADERS
Environment Does Not Define Identity
Motivational Message:�Strong leaders are not shaped by their environment, they shape their environment. If your identity depends on external conditions, it is unstable. The shift is becoming internally anchored, so your leadership remains consistent regardless of pressure, resources, or resistance.

Journal Prompt:
How much does my leadership change based on my environment?

Call to Action:�Maintain full leadership standard regardless of today’s conditions.

FOR ATHLETES
Environment Should Not Lower Standards
Motivational Message:�Elite athletes do not adjust their identity to match the environment, they maintain standards in all conditions. Whether training is easy or difficult, your identity must remain consistent. Dominance is built on internal stability, not external comfort.

Journal Prompt:
Do my standards drop depending on my environment?

Call to Action:�Hold your highest standard in today’s session, regardless of conditions.

RISE MABOKOBOKO RISE THIS IS MORE THAN A JERSEY.IT’S OUR IDENTITY. OUR PASSION. OUR HERITAGE. OUR SPORTING LEGACY. NO DN...
29/08/2026

RISE MABOKOBOKO RISE

THIS IS MORE THAN A JERSEY.
IT’S OUR IDENTITY. OUR PASSION. OUR HERITAGE. OUR SPORTING LEGACY. NO DNA. JUST RSA.

Launch special R 500

abOVEnormal, proudly South African. We may be the underdog, ok’salayo si yi nja ye game, si . We play . Ga re bapale

RISE abOVEnormal – 29 AUGUSTYEAR THEME: Significant High Impact Frontiers – SHIFTMONTH THEME: You Need to Shift the Gear...
29/08/2026

RISE abOVEnormal – 29 AUGUST
YEAR THEME: Significant High Impact Frontiers – SHIFT
MONTH THEME: You Need to Shift the Gear to Be Able to Move

FOR LEADERS
Own the Results
Motivational Message:�At the end of the day, results reflect your leadership. Own both successes and failures—they are all part of growth.

Journal Prompt:
What results have I created this month?

Call to Action:
Take ownership and plan your next move.

FOR ATHLETES
Evaluate Your Performance
Motivational Message:
Your results show your progress. Evaluate honestly and prepare to improve.

Journal Prompt:
What progress have I made this month?

Call to Action:�Set a new performance goal.

PRETTY SUCCESSFUL - BLACK GIRL MAGIC.As Women’s Month draws to a close, I find myself reflecting on what it means to bui...
28/08/2026

PRETTY SUCCESSFUL - BLACK GIRL MAGIC.
As Women’s Month draws to a close, I find myself reflecting on what it means to build, to persist, to dream and to dare to take up space.
Next month, abOVEnormal turns 5.
Five years ago, when I said I was launching a sports and fitness brand, it sounded too ambitious to many people but sometimes ambition is simply a Black woman refusing to accept the limits that have been placed around her. Today, we are not just shifting the gear. We are literally changing the game.
We are disrupting an industry that was never designed with us at the centre, and we are taking our rightful place as Africa’s premier sports and fitness brand.
This is about every Black girl who has ever been told to know her place.
And this September, we are celebrating in a way that is true to who we are, bold, African, ambitious and unapologetically abOVEnormal.
5 September — Johannesburg�We launch our Springboks supporter gear,
17 September — Cape Town�We launch the AfrICAN Dream initiatives —
25 September — Cameroon�On our fifth birthday, we rise to the continental stage with the launch of RISE abOVEnormal PAMOJA — our own journey towards AFCON 2027.
I have no idea how we are going to do all of this 🙈🤞🏾
The odds are stacked against us but I know we will make it happen, because I didn’t come this far just to get this far.
That’s the magic. The audacious, sometimes irrational belief that says:
I will figure it out, build it and make it happen. That is my Black Girl Magic.
As I celebrate this milestone, I am thinking about the women of 1956, who marched and stood together in the face of a system designed to diminish them. They did not wait for permission and Neither will I.
I am manifesting the courage, the audacity, the sisterhood and the magic of the women of 1956 into everything we are building today because their fight gave us a legacy.
Now it is our turn to expand the dream.
Five years in. Still dreaming. Still disrupting.�Still rising. Still abOVE average
It’s abOVE o’clock , this time, we are not asking if there is space for us, We are creating it because these spaces belong to all.

5 YEARS. 5TH GEAR. NO DNA. JUST RSA. 🇿🇦🇿🇦 LOCAL IS LEKKER Va fikile va khazi va game and we are accelerating in fith gea...
28/08/2026

5 YEARS. 5TH GEAR. NO DNA. JUST RSA. 🇿🇦🇿🇦 LOCAL IS LEKKER
Va fikile va khazi va game and we are accelerating in fith gear. abOVEnormal, Africa’s premier sports and fitness turns 5 and we are igniting our momentum by changing the gear to Green and Gold as the Springboks takes on the All Blacks.
We are shifting into the Fifth Gear with the launch of our OWN SPRINGBOKS SUPPORTER GEAR
This milestone also kicks off our Heritage Month celebrations — honouring the journey of a proudly South African brand built through entrepreneurship, resilience, passion and purpose.

THE LAUNCH
Date: 05 September 2026�Location: Maplakeng Square�Time: From 14:00�Kickoff: Springboks vs All Blacks — 17:00
HERITAGE MONTH. STRONGER TOGETHER �NO DNA. JUST RSA.

Come experience the local sports culture with Mama Joy and some of the South African greatest personalities. celebrate our heritage and watch the Springboks take on the All Blacks with us.
abOVEnormal, proudly South African. We may be the underdog, ok’salayo si yi nja ye game, si . We play . Ga re bapale

WOMEN’S MONTH APPEAL: SEE ME. I AM A BUSINESSWOMAN LEADER NOT JUST A SYMBOL OF INSPIRATIONThis Women’s Month, I want to ...
21/08/2026

WOMEN’S MONTH APPEAL: SEE ME.
I AM A BUSINESSWOMAN LEADER NOT JUST A SYMBOL OF INSPIRATION
This Women’s Month, I want to say something honestly and directly:
Please think of me when there are opportunities, major deals, partnerships, budgets and platforms that can genuinely take my personal brand and businesses to the next level.
Please don’t only think of me when you need me to connect with someone with a disability so that I can assist them, motivate them, inspire them or help them navigate their circumstances.
I am not a free resource for disability-related needs.
There are people in disability-focused organisations and government structures who are employed and paid every month to do that work. I, on the other hand, am an entrepreneur and media practitioner building businesses and working towards financial stability which I don’t have at the moment.
When you think of inclusion, please also think beyond disability when you think of me.
I have a sports and fitness brand with products and services designed for everyone. I also have a makeup brand. I am a media practitioner, an accomplished international speaker and facilitator, and I bring close to 30 years of experience operating up to the highest level.
There are many ways to include me in your budgets.
If you want me to motivate, facilitate or speak at an event, including disability-focused events, please book me professionally. My experience has value, and there is a market-related rate for my speaking and facilitation services.
If you want me to attend an event, even if it’s for people with disabilities, and we do not have an existing relationship, please understand that as a media professional, my presence has an influencer/media fee attached to it.
This is not arrogance, this is about economic inclusion, dignity and equality which is what the 1956 women’s march was for.
My social responsibility focus is struggling artists and athletes. For other causes, I have partner organisations, individuals and friends with whom I have established mutual-benefit relationships or who have supported me over the years. Those are the people who can and are entitled to ask me for help or to help someone and my services for free at any time.
If you don’t fall into those categories and you want to refer someone to me, please first consider if there is real value that the opportunity creates for me and if you would take it if it was offered to you, only then you can refer to me. I am exhausted of the subtle disrespect from fellow women who think and act like they are better than me and really tired of the ableism, particularly the kind that disguises itself as empathy, kindness or consideration when, in reality, it is undermining me and limiting how I am seen.
I don't want to be the person you only remember when you need to tick the disability box.
I want to be the woman you remember when there is a boardroom opportunity, a major deal, a brand partnership, a speaking platform, a media opportunity, a sponsorship, a campaign, a procurement opportunity or a business opportunity.
Women’s Month comes with huge budgets, major campaigns and powerful conversations. Please include me in the economic opportunities too.
Don’t just celebrate my resilience, invest in me. Don’t just see what I have overcome, See what I can build.
Don’t just ask me to inspire others.
Give me opportunities that allow me to grow, earn, lead and create impact.
I am not asking for charity. I am asking to be considered, contracted, partnered with and paid for the value I bring.
This Women’s Month, empower women by opening doors and when you open one, make sure women like me are on the list.
With respect and humility
Masingita Masunga- Humanist.
For speaking bookings and engagements: 072 516 2675
,... https://mg.co.za/news/south-africa/2026-08-21-see-the-woman-not-the-disability/

RISE abOVEnormal – 18 AUGUSTYEAR THEME: Significant High Impact Frontiers – SHIFTMONTH THEME: You Need to Shift the Gear...
18/08/2026

RISE abOVEnormal – 18 AUGUST
YEAR THEME: Significant High Impact Frontiers – SHIFT
MONTH THEME: You Need to Shift the Gear to Be Able to Move

FOR LEADERS
Ex*****on Validates the Shift
Motivational Message:
Ideas don’t create movement—ex*****on does. You can plan, strategize, and envision, but until you act, nothing changes. The shift becomes real when you execute consistently and effectively.

Journal Prompt:
Where am I planning more than I am executing?

Call to Action:�Turn one plan into action today—no delay.

FOR ATHLETES
Perform, Don’t Just Prepare
Motivational Message:�Preparation is important, but performance is what counts. You must execute what you’ve trained. The shift happens when preparation meets action.

Journal Prompt:
Am I applying what I practice in performance?

Call to Action:�Execute every drill today with game-level intensity.

WOMEN’S MONTH APPEAL: SEE ME. I AM A BUSINESSWOMAN LEADER NOT JUST A SYMBOL OF INSPIRATIONThis Women’s Month, I want to ...
14/08/2026

WOMEN’S MONTH APPEAL: SEE ME.
I AM A BUSINESSWOMAN LEADER NOT JUST A SYMBOL OF INSPIRATION
This Women’s Month, I want to say something honestly and directly:
Please think of me when there are opportunities, major deals, partnerships, budgets and platforms that can genuinely take my personal brand and businesses to the next level.
Please don’t only think of me when you need to connect with someone with a disability so that I can motivate them, inspire them or help them navigate their circumstances.
I am not a free resource for disability-related needs.
There are people in disability-focused organisations and government structures who are employed and paid every month to do that work. I, on the other hand, am an entrepreneur and media practitioner building businesses and working towards financial stability which I don’t have at the moment.
When you think of disability inclusion, please also think beyond disability when you think of me.
I have a sports and fitness brand with products and services designed for everyone. I also have a makeup brand. I am a media practitioner, an accomplished international speaker and facilitator, and I bring years of experience operating at the highest level.
There are many ways to include me in your budgets.
If you want me to motivate, facilitate or speak at an event, including disability-focused events, please book me professionally. My experience has value, and there is a market-related rate for my speaking and facilitation services.
If you want me to attend an event and we do not have an existing relationship, please understand that as a media professional, my presence has an influencer/media fee attached to it.
That is not arrogance, it’s economic inclusion and equality that was fought for in 1956
My social responsibility focus is struggling artists and athletes. For other causes, I have partner organisations, individuals and friends with whom I have established mutual-benefit relationships or who have supported me over the years. Those are the people who can ask me for help at any time.
If you don’t fall into those categories and you want to refer someone to me, please first consider what value the opportunity creates for me and if you would take it if it was offered to you.
I am tired of ableism, particularly the kind that comes from fellow women and disguises itself as empathy, kindness or consideration when, in reality, it is undermining me and limiting how I am seen.
I don't want to be the person you remember when you need to tick the disability inclusion box.
I want to be the woman you remember when there is a boardroom opportunity, a major deal, a brand partnership, a speaking platform, a media opportunity, a sponsorship, a campaign, a procurement opportunity or a business opportunity.
Women’s Month comes with huge budgets, major campaigns and powerful conversations.
Please include me in the economic opportunities too.
Don’t just celebrate my resilience, invest in me. Don’t just see what I have overcome, See what I can build.
Don’t just ask me to inspire others.
Give me opportunities that allow me to grow, earn, lead and create impact.
I am not asking for charity. I am asking to be considered, contracted, partnered with and paid for the value I bring.
This Women’s Month, empower women by opening doors and when you open one, make sure women like me are on the list.
For speaking bookings and engagements: 072 516 2675

RISE abOVEnormal – 13 AUGUSTYEAR THEME: Significant High Impact Frontiers – SHIFTMONTH THEME: You Need to Shift the Gear...
13/08/2026

RISE abOVEnormal – 13 AUGUST
YEAR THEME: Significant High Impact Frontiers – SHIFT
MONTH THEME: You Need to Shift the Gear to Be Able to Move

FOR LEADERS
Clarity Strengthens the Shift
Motivational Message:
Confusion slows ex*****on. Clarity accelerates it. Leaders who move effectively know exactly what they are building and why. Shifting your gear requires clear direction—without it, effort is wasted.

Journal Prompt:
Where do I lack clarity in my leadership right now?

Call to Action:
Define one clear priority and communicate it effectively today.

FOR ATHLETES
Clarity Improves Results
Motivational Message:
If you don’t know what you’re working on, you won’t improve. Clarity in your goals and training leads to better performance. Be specific about what you want to achieve.

Journal Prompt:
What is my specific focus for improvement right now?

Call to Action:
Train today with a clear and defined objective.

Address

The Firs, Rosebank
Johannesburg
2196

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