28/05/2026
“Why does my red fade so fast?” 👀
Most people think it’s the colour formula…
But often?
It’s the condition of the hair underneath it.
This client came in with faded copper, porous ends and years of over-colouring — meaning the hair struggled to HOLD warmth, shine and longevity.
So instead of just refreshing the tone…
we focused on rebuilding the canvas first ✨
Because healthy hair retains colour better.
Using a KEVIN.MURPHY colour approach, we focused on:
• shine retention
• softer integrity
• healthier-looking ends
• longer-lasting copper tones
Finished with:
✨ GLOSS treatment
✨ EVERLASTING.COLOUR WASH
✨ EVERLASTING.COLOUR RINSE
✨ EVERLASTING.COLOUR LEAVE-IN
Beautiful colour is one thing.
Beautiful colour that LASTS is another.
