17/02/2014
There was a time when a product’s life cycle was measured in decades, and then in years. These days it is measured in months or weeks!
Why is innovation so important? It leads to the growth and development of a society and country, it helps in the positive change of an environment, moves with the evolving desires of customers and leads to advanced technology. Innovation is important as it is one of the primary ways to differentiate your product from the competition. If you can’t compete on price, you’ll need innovative products and ideas to make
your business stand out from the crowd.
Now in its seventh year, the aim of the Pharmaceutical & Cosmetic Review/Symrise New Product Competition (NPC) is to give local and international brands, available in South Africa, the opportunity to showcase their innovative new products.
Product innovation doesn’t come without its criticism and judgement, and we recognise that any feedback on a newly launched product is extremely valuable to a company. With that, we provide confidential and extensive reports based on the feedback from our panel of expert judges, who collectively hold over one hundred years’ experience in their relevant industries. Each product/range is judged under the
following criteria:
- Regulations
- Packaging
- Formulation
- Marketing
The entrants’ and winners’ efforts don’t go unrewarded. There is extensive exposure from the time of entry until the awards announcement in Pharmacetical & Cosmetic Review, on the website www.pharmacos.co.za, and on all social media platforms. The winner receives this extensive exposure as well as a trip to one of the world’s leading
trade shows — in-cosmetics 2015 in Barcelona, Spain.
For more information or to enter, contact Lynn Quintino at [email protected]