15/05/2025
"Set your sights on the goal and persevere" β Chairman Li Jinyuan rewarded the IT team and outlined a new chapter in the globalization strategy.
On May 6th, during Tiens Groupβs core leadership work meeting, Chairman Mr. Li Jinyuan personally awarded a cash bonus of 50,000 yuan to the IT team, recognizing their outstanding contribution to the groupβs operations. The team successfully launched the βNetwork Digital Dashboardβ feature ahead of schedule during the May Day holiday, demonstrating dedication and resilience in the face of challenges. It is reported that the group allocated a total of 150,000 yuan in rewards for the IT team, with this being the first installment. The bonus has already been distributed to each team member.
On that day, the atmosphere at the award ceremony was vibrant, and the entire company felt greatly encouraged. The decision to reward the IT team was not only a recognition of their efficient ex*****on, but also a vivid reflection of Chairman Li Jinyuanβs management philosophy: βgoal-oriented and talent-driven.β Chairman Li emphasized that clear strategic objectives, precise talent selection, and strong team collaboration are the driving forces behind the groupβs third wave of entrepreneurial growth. He outlined his guiding principles as βlocking in targets,β βchoosing the right people for the right tasks,β and βpersevering without ever giving up,β injecting unstoppable momentum into Tiens Groupβs continued development.
Chairman Li Jinyuan personally presented bonuses to the IT team
βThere may be various approaches, but the goal must remain unchanged. Once the goal is set, no matter the difficulties or setbacks encountered, we must pursue it with unwavering perseverance and an invincible spirit.β Chairman Li Jinyuan repeatedly emphasized the importance of clear goals during the meeting. As the guiding beacon of enterprise developmentβespecially in a globally competitive environmentβclear objectives strengthen organizational resilience and help teams remain focused amid complexity. He urged all members of Tiens to embrace a strong sense of ownership, deepen their commitment and responsibility to the shared mission, and stay anchored to the groupβs overarching development blueprint. With firm resolve, high standards, and strict discipline, Tiens must pursue its goals with a never-give-up attitude, aiming for victory across great distances.
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Chairman Li Jinyuan will award bonuses to every member of the IT team
Talent Philosophy: Choosing the Right People for the Right Roles and Building a Strong Talent Pipeline
βChoosing the wrong people leads to the wrong outcomes; choosing the right people ensures the right results.β Chairman Li Jinyuan views talent as a critical resource for the groupβs development and strongly advocates for management to lead by exampleβfulfilling their responsibility to build strong teams and lead them effectively. He emphasizes the importance of selecting young talents who possess ideals, ambition, vision, belief, and conviction, and of strengthening the construction of a well-structured talent pipeline.
βChoosing the right people and doing the right thingsβ is not only a standard for talent selection, but also a core methodology driving high-quality organizational development. Under Chairman Liβs visionary leadership, the group has established a scientific and systematic talent development framework. By enhancing organizational capabilities, the group is cultivating a high-caliber international team equipped to tackle tough challenges and meet the evolving demands of the business. At the same time, talent serves as a lever for driving innovation in management, sustaining cultural heritage, and implementing strategic initiativesβempowering Tiensβ people to not only build the groupβs core competitive edge but also contribute to the broader landscape of national and global business.
Chairman Li Jinyuan takes a photo with IT team members and management
Spiritual Totem: The βTiens Warrior Spiritβ of Perseverance and Team Synergy
βIn business, as on the battlefield, only those who persevere and never give up will meet at the summit,β said Chairman Li Jinyuan, who likens the spirit of Tiens to βa tenacious pine growing on the edge of a cliff.β Reflecting on Tiens Groupβs 33-year journeyβfrom enduring major setbacks to achieving rebirth and expanding to 224 countriesβeach milestone of success underscores Chairman Liβs unwavering determination and perseverance, as well as the indelible warrior spirit of unity and collaboration shared by all Tiens people.
Chairman Li calls on company executives to maintain combat readiness through regular self-critique and continuous self-renewal, using βhigh standards and strict disciplineβ as a force for growth. This culture of introspection and continuous improvement has enabled Tiens to remain agile and responsive to the market across all three phases of its entrepreneurial evolution.
Chairman Li Jinyuan
Global Expansion: Powered by Digital Innovation, Building a βSun Never Setsβ Business Empire
In response to a new wave of globalization driven by the digital age, Chairman Li Jinyuan has proposed a refined βone country, one policyβ operational strategy. The plan includes integrating high-quality, locally sourced Chinese herbal ingredients into 200 products across 20 major product zones, and leveraging blockchain technology to implement a βone product, one codeβ traceability system. From raw material sourcing and technological innovation to transparent product origins, this initiative aims to create a trusted brand βID cardβ and lay a solid foundation for digital transformationβpaving the way toward a global, 24/7 business presence.
Chairman Li revealed that Tiens Group has plans to establish six overseas publicly listed companies. Moving forward, the company will harness a global talent pipeline and digital tools to expand brand influence across even more countries. This strategic layout not only enhances the groupβs global competitiveness, but also reflects Tiens' long-term vision of deeply cultivating international markets and co-creating value with partners worldwide.
From rewarding high-performing teams and building a structured talent development strategy, to launching cloud-based stores and driving exponential growth through user referrals, and from bold talent selection to the grand blueprint of a global βsun never setsβ enterpriseβChairman Li Jinyuan is propelling Tiens toward the peak of its third entrepreneurial leap with iron resolve and visionary leadership.
In this forward-looking campaign, goal orientation serves as the blade, the talent philosophy as the shield, and the indomitable spirit of perseverance as the ultimate key to Tiens' ambition of becoming the βOlympic champion of global social e-commerce.β The future has arrivedβwatch as Tiens opens a bold new chapter in its globalization strategy.
