Modern Optical Africa

Modern Optical Africa Trusted frame supplier for independent optometrists in South Africa. 4000+ models. Long-term stock. Zero risk exchanges.

09/06/2026

The biggest mistake practices make?

Trying to serve every patient with the same type of frame.

A teenager doesn't shop like a professional.

A fashion-conscious patient doesn't buy like someone looking for a durable everyday frame.

That's why we built collections that cater to different needs:

🎨 Modern Art for creative expression
✨ Genevieve Paris for elegance
👓 Modz Titanium for lightweight comfort
🧒 ModzKidz for younger patients
⚡ Urock for bold personalities
🔄 ModzFlex for flexibility and durability

Because successful frame sales start with giving patients options they can connect with.

04/06/2026

The best supplier relationships are built on trust.

When you stock frames, you need confidence that support will still be there long after the order arrives.

That's why we offer:

✔ 5-year stock availability
✔ 1–2 year frame warranties
✔ 1:1 frame exchanges
✔ Complete frame and lens package options

We're committed to helping independent optometrists build stronger, more profitable practices with solutions designed for the long term.

Ready for a different kind of supplier relationship?

Let's talk.

The right frame can completely change how a patient feels about wearing glasses.At Modern Optical, we help practices off...
03/06/2026

The right frame can completely change how a patient feels about wearing glasses.

At Modern Optical, we help practices offer stylish, comfortable, and affordable frame options that patients are excited to wear.

Plus, with our lens and frame package options, winter promotions, and 5-year stock availability, it's never been easier to stock with confidence.

More choice.
More flexibility.
More opportunities to grow.

Contact us today to book a meeting or view our latest collections.

Three things every independent optometry practice needs.Stylish, affordable frames. High-quality lenses.And the opportun...
02/06/2026

Three things every independent optometry practice needs.

Stylish, affordable frames.
High-quality lenses.
And the opportunity to make a difference.

Through Modern Optical, HLM, and EyeCare4Kids Africa, we help practices offer better solutions to patients while creating a positive impact in communities across South Africa.

Because success is about more than what sits on your shelves.

It's about the value you create for every patient who walks through your door.

📩 Contact us to learn more.

[email protected]

🕶️ Styles That Never Go Out Of StyleSome frame styles come and go.Others remain patient favourites year after year.The M...
01/06/2026

🕶️ Styles That Never Go Out Of Style

Some frame styles come and go.

Others remain patient favourites year after year.

The Modern Collection combines timeless design, everyday comfort, and versatile styling that suits a wide range of patients and lifestyles.

Whether your patients prefer a classic look or something more contemporary, there's a Modern frame ready for them.

📩 Want to see the full collection? Get in touch today.

[email protected]
071 799 0429

One pair of glasses can do far more than improve eyesight.- It can help a child learn better in class.- Build confidence...
01/06/2026

One pair of glasses can do far more than improve eyesight.

- It can help a child learn better in class.
- Build confidence.
- Participate more freely.

And see the world the way every child deserves to.

Through EyeCare4Kids Africa, we are helping less-fortunate children gain access to clearer vision and brighter opportunities.

Proudly supported by Modern Optical and HLM Optics.

Because every child deserves the chance to see their future clearly.

Every frame on your shelf should earn its place.The challenge is finding a supplier that offers both style and long-term...
26/05/2026

Every frame on your shelf should earn its place.

The challenge is finding a supplier that offers both style and long-term support.

With Modern Optical, practices gain access to affordable frame collections that help serve a wider range of patients while maintaining healthy margins.

Our goal is simple:

More patient choice
More stock flexibility
More opportunities to grow

Plus, with 5-year stock availability and 1:1 frame exchanges, you can stock with confidence.

Want to see the full range? Send us a message.

Most patients don’t know the difference between frame materials.They judge based on risk.When a patient asks:“What happe...
20/05/2026

Most patients don’t know the difference between frame materials.

They judge based on risk.

When a patient asks:
“What happens if it breaks?”

That’s not a technical question.
It’s a trust question.

A clear 1–2 year warranty:

• Removes fear
• Makes premium pricing easier to justify
• Supports staff confidence
• Reduces refund tension

Weak or unclear warranty policies create doubt at the counter.

And doubt slows down decisions.

Strong practices understand this:

- Warranty isn’t a cost.
- It’s a conversion tool.

If you want to see how structured warranty and long-term stock availability can support your frame sales, let’s set up a short introduction meeting.

Styles That Suit Every Patient.Every patient walks into a practice with a different style, personality, and preference.T...
19/05/2026

Styles That Suit Every Patient.

Every patient walks into a practice with a different style, personality, and preference.

That is why having a versatile frame collection matters.

From modern classics to bold statement pieces and everyday favourites, Modern Optical helps practices offer frame choices that feel relevant, stylish, and wearable.

Because the right frame is not just about vision.

It is about confidence too.

Made for optometrists. Built for growth.Running an independent practice requires more than just products.You need reliab...
18/05/2026

Made for optometrists. Built for growth.

Running an independent practice requires more than just products.

You need reliable partners who help you:

- Stock stylish affordable frames
- Provide trusted high-quality lenses
- Strengthen patient care
- Create meaningful social impact

Through Modern Optical, HLM, and Eyecare4Kids, we help South African optometrists build stronger practices with complete business solutions.

Because true growth comes from having the right support behind your practice.

- Frames
- Lenses
- Impact

All in one place.

Address

25 Louis Friedman Street, Unit 16 Factoria Industrial Park
Krugersdorp
1739

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+27827885052

Website

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