Project Silverback Coaching

Project Silverback Coaching 📏 Inches down > kilos lost
🥔 Eat well. Sleep better. Lose fat
🗓️ 10-Day Challenge Specialist ↓
www.project-silverback.com/workwithus

07/07/2026

**After reading more than 20,000 client check-ins over the last six months, I keep seeing the same three responses...**

And every time I read them, I know exactly why that person isn't getting the results they want.

**🚩 "I eat healthy most of the time."**

Healthy isn't a quantity.

It's a description.

"I eat healthy."

"I don't eat much."

"I only snack occasionally."

What does any of that actually mean?

Nothing.

If you can't define it, you can't improve it.

The people who get the best results don't guess.

They know.

---

**🚩 "I only eat 1,000-1,200 calories a day."**

For the vast majority of people, if that was genuinely your average intake every day, you'd be losing body fat.

So what's normally happening?

Monday to Friday gets tracked.

Saturday gets a bit blurry.

Sunday gets forgotten.

The drinks don't count.

The handfuls while cooking don't count.

The takeaway was a "cheat meal", so that somehow doesn't count either.

Then on Monday the story becomes...

*"My metabolism must be broken."*

It probably isn't.

Your tracking probably is.

---

**🚩 "I don't track because I become obsessive."**

This one always makes me smile.

Tracking isn't obsessive.

It's awareness.

You wouldn't ask your bank to stop showing you your balance.

You wouldn't cover your car dashboard because knowing your speed made you uncomfortable.

So why avoid the one thing that tells you whether you're actually eating enough, too much or too little?

Tracking isn't there to judge you.

It's there to give you feedback.

---

After 20,000 check-ins, here's what I've learned...

The clients who achieve the biggest transformations aren't the lucky ones.

They aren't the most motivated.

They aren't the ones with perfect willpower.

They're the ones who stop telling themselves stories...
..and start collecting evidence instead.

💬 Which one have you heard before?

Or, if you're being brutally honest...

Which one have **you** said yourself?

29/06/2026

Are you an all or nothing type of person?

Do you tell yourself you are a perfectionist?

Think about that for a second.

A perfectionist is someone who stops at nothing to do it right all of the time.

If you are all or nothing you cannot be a perfectionist.

A perfectionist wouldn’t stop.

A perfectionist would live a damned life of never being allowed to be human.

Always having to be on point.

Always having to be disciplined.

Never having that cookie.

Never going out for a drinks with mates.

Is that really the life you want to live anyway?

A lot of people don’t even know what type of life they want to live until they come and do the 10 Day Summer Shred Challenge with Project Silverback.

By eating in a reasonable deficit rather than a land slide life becomes more manageable and you have less time on the side lines waiting for the perfect moment to start again.

By dove tailing active recovery with hard training you give your body a chance to rest and recuperate so it can go again when training time comes round again.

Motivation is not a strategy.

It’s a temporary feeling with no direction or purpose.

That’s what you’ll get here.

Direction and purpose 💪🏻

Big up Faz Ian for the honest account of his challenge

Proving that even after 30 years of washing machine cycling you can learn new things.

Top man 💪🏻

Is it just me that does this or does anyone just put the same song on repeat for your whole workout and it proper does t...
23/06/2026

Is it just me that does this or does anyone just put the same song on repeat for your whole workout and it proper does the trick?

Or is this just serious ADHD at play here? 🤣

Some absolutely wild results are coming out of our 10-Day Summer Shred Challenge at the minute.People dropping body fat....
17/06/2026

Some absolutely wild results are coming out of our 10-Day Summer Shred Challenge at the minute.

People dropping body fat.

Shrinking waistlines.

Building confidence.

Proving to themselves they’re capable of far more than they thought.

But something else happened this week that honestly means just as much to me.

Project Silverback now has 50 clients.

Which is slightly ridiculous when you consider it’s run by a bloke who had to repeat his A-Levels and graduated university with what can only be described as a Desmond.

If you’d looked at my report cards growing up, you probably wouldn’t have predicted this.

The truth is, I was never interested in most of what I was being taught.

School and university were great social experiences, but I never really started learning with purpose until I started searching for knowledge myself.

The kind of knowledge that solves real problems.

The kind that lights you up even on the toughest days.

The kind that makes you want to get out of bed and get better.

That’s when everything changed.

Because when your talents are applied in the right place, it doesn’t matter what a report card said about subjects you were never going to use anyway.

Sometimes I look around at the life Kelly and I have built and I genuinely struggle to believe it’s ours.

Not because it doesn’t feel real.

But because I know exactly how much work, sacrifice, stress, risk and persistence went into creating it.

Nothing was handed to us.

Every client has been earned.

Every review has been earned.

Every result has been earned.

So thank you.

Thank you to everyone who has joined a challenge.

Thank you to everyone who has enquired.

Thank you to every client who trusts us with their goals.

Thank you to everyone who has left a review or recommended us to a friend.

Project Silverback might have my name on the front of it, but it only exists because of all of you.

50 clients.

A newborn son.

A wife I adore.

And a business that changes lives.

I’d say that’s not bad for a lad with a Desmond.

🦍

Huge morning shoutout to this FU***NG LEGEND  💪🏻3 weeks into her Project Silverback Coaching journey to get in mega shap...
11/06/2026

Huge morning shoutout to this FU***NG LEGEND 💪🏻

3 weeks into her Project Silverback Coaching journey to get in mega shape for her kids wedding & f**k me is she SMASHING IT 🔥

Slowly learning & implementing the fundamentals

Showing up everyday for herself & giving her absolute best effort

Came through the ranks with Coach Kelly Marie Guthery & is currently seconded on whilst we train Coach Alfie up 😂

An absolute credit to the programme and a joy to work with!

Extra bonus 🚀

After not being able to drink milk for more than 20 years after an unfortunate vommiting incident at school we’ve found a 41g banana protein shake that hits the spot 💪🏻

VERY NICE! 👌

I tell if you’re going to that Wedding later this year you best be ready for what’s coming cos it’s gonna be FU***NG FIRE 🔥

Big up the T’ T’ T’ Barnsllllaaayyyy lass!

09/06/2026

In the time it takes you to whinge about having to track your calories …

You could have tracked an entire week

Choose your hard …

Be fat or be precise 🤷‍♂️

You’ve got to give them some credit in all fairness 👏 There business model is amazing 🤩 Destroy peoples relationship wit...
07/06/2026

You’ve got to give them some credit in all fairness 👏

There business model is amazing 🤩

Destroy peoples relationship with food ❌

Get people obsessed with the scales ⚖️

Tell them fairy stories about nutrition with similar level of fact as Peter Pan 🧚

Make members trudge out of their house to some run down community centre where the room smells of p**s after a long day at work 🚽

Sell them recipes with less protein and higher calories than the supermarket alternative 🛒

Convince them that mashed bananas are to be avoided at all costs 🍌 ❌

And still manage to get people to pay for years whilst delivering zero results anyone should be proud of 🙈

✅ Significant muscle loss
✅ Years wasted learning all the wrong habits
✅ Believe syns are a real thing

It wants closed down IMMEDIATELY

WeightWatchers Slimming World bigger con artists than the Labour government

A dangerous man is not a man who can swing his fists at you in the street 🤛 A dangerous man is a man who can:  Navigate ...
04/06/2026

A dangerous man is not a man who can swing his fists at you in the street 🤛

A dangerous man is a man who can:

Navigate running a business with one hand and feed his son with the other 👶

Take receipt of health visitors whilst his wife sleeps 🛌

Get the washing done and put away 🔥

Change and entertain the young prince 🤴

Cook himself a healthy meal and build more systems for his business so it can run more with less input 🕺

That’s the mother f**ker you wanna be wary of 🙌

Smashing this Dad life business like

Guthery boys DO NOT f**k around 🔥

P.s Alfie says track your f**king calories

Most people think fat loss fails because of motivation In reality it fails because of life happening This is what happen...
03/06/2026

Most people think fat loss fails because of motivation

In reality it fails because of life happening

This is what happened to us in the last 48 hours

A few days after Alfie was born we were told his billirubin levels had gone abode the treatment threshold

This created a chain of events that never should have happened

Our son ended up in ambulance at 11pm

No warning

No preparation

No routine

No plan

Just deal with what is in front of us

One minute we’re just adapting to life as new parents

The next we’re on a hospital ward

Every routine we’d spent 4.5 years planning for went up in smoke in one phone call

Sleep, food, training, work, baby shifts & planned hand overs changed in a matter of an hour

My point is sometimes you fitness goals become irrelevant for short periods

Family, health and life come first in scenarios like ours

We were not thinking about sets and reps or macros at this point

Pretending you would or should be always committed to the goal is nonsense

This was also compounded by Kelly’s seizures being set off despite my protestation to medical professionals to let me stay

Unsurprisingly my concerns became reality an hour after I’d gone home and gone to sleep

So the situation because even more challenging than we expected

Living hour by hour fully focused on being parents

Not what gym session was next in rotation or if we were on point nutritionally

What we didn’t say was f**k it permanently

That anything was ruined or done for

We simply accepted we had little control over the situation and adapted

Salads and smoothies from in Carlisle

Me out for walks when Alfie was asleep 😴

Kelly catching up on sleep and resting so she was fighting fit for our prince of the jungle coming home

That’s what consistency really looks like

Finding adaptation in dark weeks when the world and time is against you

You’re not broken

You haven’t ruined anything

You need to stop being so f**king hard on yourself and adapt

Perfection is a myth and a lie

You couldn’t sustain even if you tried

So stop beating yourself up when life goes sideways

Brighter days are coming

4.5 year journey across the world has finally ended in the most epic & beautiful way ❤️Both Mam & Baby in impeccable for...
28/05/2026

4.5 year journey across the world has finally ended in the most epic & beautiful way ❤️

Both Mam & Baby in impeccable form 🔥

Making his debut into the world
Alfie Tomas Guthery 👊🏻

Future Newcastle United #9

Born 28th May 2026 @ 3:11pm

5lbs and 5 ounces ⚖️

Just sat with him in my arms for 2 hours solid whilst he slept 😍

Coolest of cool dudes ❤️

Address

Penrith

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