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Hector Soriano Jr.

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United States
Jersey City, NJ
Hector Soriano Jr.

Wellness Coach & Herbalist | Helping high performance men & women optimize their energy levels.

10/28/2026

The Therapized Tough Guy. He’s done therapy and read all the books. And his body is still holding on to all of it.

I did that for years. Constantly pushing through all that tension with stimulants, partying, and s*x.

Here’s what I’ve learned about cacao since then.

2019. It took a Wim Hof expedition for me to learn that the body holds what we don’t process and the breath can help release it...

In 2022, I was diagnosed with bone cancer in my jaw.

2021 to 2023. I dove deep into traditional medicine at ArborVitae and learned the traditional uses of cacao and its effects on the heart, mind, and spirit. Its many physiological actions like antidepressant, vasodilative, and bronchodilative…

In 2023, everything came together during my first cacao ceremony in NYC. A profound release as I was grieving life before cancer. But I was the only man there...

So I started offering cacao ceremonies for my clients and group ceremonies at festivals. And I saw cacao’s ability to help people let go of everything they have been carrying, and create space to move forward.

It doesn’t have to be this way.

Now I’m offering this specifically for men. A place to create space, in community, and share as much or as little as you want.

What happens on November 15th:
1. Ceremonial cacao, a warm drink made from whole cacao. Gentle and grounding, with no psychedelic effect.
2. Guided breathwork to move what you’ve been holding.
3. A circle of men where you can speak honestly. Share as much or as little as you want.
4. We close by talking through what came up and what you’re taking home.

Know a Therapized Tough Guy? Send him this.

Unarmored: A Cacao Ceremony for Men
Sunday, November 15th, 6:00 PM – 9:00 PM
Sol Spirit Yoga & Wellness, Jersey City Heights

Link in bio. DM me for the link or questions.

10/22/2026

Back in 2013, I left my one-year-old daughter and her mother to go train with the Navy SEALs.

In 2024, I learned that after 10 years of giving her everything I could, love, time, presence, she still carried this intense grief and feeling that I left her.

Looking back, the signs were clear.

I didn’t know how to communicate what I needed in that relationship.

I kept putting everyone else before myself.

I felt this intense pressure to be the father I didn’t have.

At a certain point, I broke.

Brother, if you’re there, know that there is a better way.

There are tools you can use to create space within you. And there’s community: a mentor or guide who’s been there, and a group of men who can call you out on your bullsh*t and support you when you need it most.

I didn’t have either back then. That’s exactly what I’m building.

If you’re looking to work with someone who’s been there, DM me “UNARMORED”

Send this to a man in your life who’s carrying it alone.

10/21/2026

At 24, I left my infant daughter to train for the Navy SEALs.

It was 2013. I was a global account manager at Prosegur, traveling the world, meeting with chief security officers in Switzerland, the U.S., Europe and the Middle East. And I was a young father with an infant at home.

I was working nonstop. I’d come home and take over for her mother, and I didn’t have any tools or community to deal with the stress and the emotions coming up in me. I was at my limit.

In the spring of 2013, I cracked. I felt like I needed to get away. There was a part of me that always dreamed of the military. It’s what I studied: international relations with a focus on intelligence, then a master’s in terrorism and insurgency.

So in May, I left. I went to my parents in Arizona to train for the Navy SEALs. Her mother supported me wholeheartedly. She told me later she was devastated.

I made it to pre-BUD/S training and started drown-proofing. Then I decided my values weren’t aligned with the SEALs, and I missed my daughter and her mother too much. Cue the grief, before I had a word for it.

I had no understanding of how it would affect her, or that I was reliving the pattern that happened with my father.

My mother was pregnant with me when my father was already living in Puerto Rico. He visited maybe once in my first 3 years. I didn’t know who my father was until I met him in the Bronx at 3.

I didn’t see it until July 2024, on a father-daughter trip in Valencia. She asked me for a tongue reading. I saw the grief. I asked her if that felt true, and she told me she was sad that I left her as a baby.

I was devastated. I worked so hard to be there for her: to be in Spain every few months, to give her everything I could, to be the father I didn’t have. I didn’t think this was coming up for her.

It gave us the chance to start the conversation. I told her I didn’t leave her. I love her. I left because I was reliving my own father’s pattern, and I didn’t have the tools to deal with what was coming up in me.

If there’s a little one at home and part of you needs to get away, DM me “UNARMORED”

Send this to a father who’s carrying more than he shows.

10/17/2026

You hit the number. You signed the client. And part of you still doesn’t feel safe receiving it.

This past week was one of my best on paper. $150K in pipeline. A new 1:1 client. A $10K payment I was proud enough to post.

Then my mother sent me a voice note cautioning me about sharing it.

I understand where that comes from. My family has been victims of violence. Held at gunpoint. For my parents, that’s hard to let go. There’s a survival instinct behind her message.

And I could feel how much of it I still carry.

I see abundance as a way to be more actualized in this life, and to help more people in my community. That’s the story I want to live.

So I’m building a circle of men like me. Successful. Doing the deep work. Ready to change their relationship with abundance and feel truly alive in their body.

I’m in it with you.

Brother, if you’re ready to take off the armor, DM me UNARMORED.

10/12/2026

I’m really successful at my job.

160% attainment last quarter.

And I’m watching it affect my health in real time. Inflammation in my gums. Abnormal tissue. A doctor telling me what that could turn into.

F*ck playing it safe.

I want to sit with men like me. Successful. Doing the deep work. Being called to step into their fullness so they can have the impact they know they’re here to have.

I’m building that brotherhood now, and I’m in it too.

DM me UNARMORED.

10/03/2026

I know this one in my body.

For years I could name every pattern I had. I could tell you which story from my childhood was running my life, why I overworked, why I swallowed my own words to keep other people comfortable. I meditated every day for three years. I sat in ceremony. Between 2021 and 2022 I spent 50K on business coaching.

And I’d still catch myself in the middle of the pattern and keep going.

The story is so much easier than the feeling.

I see it in the men I sit with now. Leaders at work. Fathers. Men who’ve done the therapy, the retreats, the ceremonies, the supplement stacks. They can explain everything. And their body is still holding all of it.

Without integration, nothing changes.

The work is what you do in the second after you catch yourself. Feet into the ground. Breathe into your lower belly. Feel what’s underneath before you answer. Then say the true thing.

Send this to the man in your life who can explain every pattern he has.

If you can explain every pattern and you’re tired of watching yourself repeat them, DM me “UNARMORED”

10/01/2026

At 30, I could handle 12-hour days at work. I could manage complex real estate projects and 12 hours of partying, but it would take me weeks of preparation and procrastination to get ready for a 30-minute conversation with leadership.

I was lifting almost every day: 1 to 2 hours of heavy lifting, then either 2 to 3 hours of working on a project or de-stressing at raves with alcohol, hooking up with random women.

My worth and safety were tied to my outcomes. Underneath all of it, I kept asking:

Will I be loved if I don’t w**e and dine her? Will I have to return to the projects in the Bronx if I’m not making $200,000 a year? Will my daughter hate me if I’m not there enough?

My body was quietly speaking to me: tension in my neck, back, and hips, especially my psoas muscle, the one that braces to fight or flight or run. I felt a heaviness in my chest or throat whenever I had an emotional or vulnerable moment that I couldn’t access or explain. I just kept going, focusing on health trends and pushing back my limits because, to me, I learned my body’s a machine. I need to strengthen it, retrain it.

I had no idea of the intelligence inside of it or that I could have a two-way conversation with it, but there were signs, right?

It took a rare and aggressive cancer in my jaw to remind me of the importance of living my truth and remembering my worth. Being close to death strips away the lies we’ve accepted: not enough time for you or your projects, the people-pleasing for love and safety, the not enough money for X, Y, and Z.

I realize the only thing keeping me from the life, the partner, the impact I want to have is me.

If your body has been speaking for a while and you keep pushing through, DM me “UNARMORED”

If you know someone who needs to hear this story, save it for later or share it with them.

09/29/2026

“I need to work hard for love and worth.”

That was the story. I accepted it as truth when I was very young, and it quietly ran my life.

Here’s what it looked like:

Voted most involved in high school. All of it to get out of my house.

5am to 6pm at Shutterstock, making over $200K, and still feeling like I was living someone else’s story.

Addicted to the feeling of being up against a corner and figuring my way out.

Wanting to be seen in my partnership, and not having the tools to ask for it.

If I wasn’t working for it, it wasn’t real.

The story is so much easier than the feeling. I indulged the story for years.

Getting to that story, feeling what’s underneath it, and shifting it. That’s the work.

What’s the sentence running your life?

If you’re ready to find out, DM me “UNARMORED”

09/28/2026

Back then I was so disconnected from myself. I lived so many different lives. A father when I was visiting my daughter in Spain. A corporate high performer. The party guy everyone knew was always down for a good time.

I was making $200K+ a year, traveling all over the world, witnessing my daughter’s milestones. A real estate investment gave me a 3 year sabbatical.

And yet I couldn’t fully express joy, or any emotion, from any of it. I felt tired, stuck, heavy. At times I just wanted a different life.

I did feel excitement. But there was a thin line between excitement and the addiction I had to the feeling of being up against a corner and figuring my way out.

There was a big price to pay for ignoring my body. Grief. No true intimacy. People pleasing. Not being able to speak my desires. A fear of being seen. And eventually, cancer in 2022.

Life forced me to listen.

Cancer was my greatest teacher. It forced me to sit with my grief. To see all the actions I’d taken from fear. To understand I was carrying the pain of my family, and that it was time to put it down.

Now I support others, but never at my own expense. I speak my boundaries clearly. And if my body is sending me a message, I listen.

I’m Hector. I help high achievers in corporate level up by tapping into the intelligence in their bodies.

If you’re a man who’s been carrying too much, DM me “UNARMORED”

09/27/2026

Here are the signs my body was giving me

So you don’t have to drive yourself to cancer, a broken partnership, or financial ruin.

Before the diagnosis, my body was speaking really loudly.

A heaviness on my chest.

Something stuck in my throat.

I couldn’t cry.

Joint aches. Knee pain after working out.

I couldn’t put on muscle.

And every time, I did the same thing. Work harder. Grit my teeth. Find another doctor, another physical therapist, another health trend.

My nervous system was on its last string.

I didn’t have the understanding to step back, slow down and listen to what my body had to say.

In 2022 I was diagnosed with bone cancer in my jaw.

I’m still listening. There’s still work to do.

I wish I had someone like myself back then. That’s what I’m offering now.

If your body has been speaking for a while and you keep pushing through, DM me “UNARMORED”

Address

Jersey City, NJ

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