01/21/2016
Joey Farrales
[email protected]
424.625.5639
www.InteractiveMC.com
Joey specializes in the data-driven digital ecosystem for Local, Regional, and National businesses. He can identify needs and tailor solutions that have immediate effect on the business' bottom line. "Being able to understand what your clients need and explain that effectively to the folks building the solution is what prevents information from being lost in translation. This skill set produces the best platforms and strategies."
Previously, Joey has been honing his skills and knowledge working with various publishers such as Classified Ventures, LA Times, The LA Apartment Guide and LANG Interactive in helping these companies identify client needs, trends, and emerging technologies. This where Joey developed his skill in identifying and recommending the “next big thing” in digital ecosystem and how it will affect business predict consumer behavior so that they may be able to send well-crafted messages at the right time and in the right channel. “We live in a time where information is easily accessible through gadgets we carry. If businesses are to succeed in communicating with their customers today, they need to be intelligent is communicating with them. Messages should be relevant, timely, and delivered in the chosen platform."
A Hermosa Beach transplant, Joey is still a true Chicagoan by heart. You’ll often see him rooting for his home teams – The Bears, The Blackhawks, and The Bulls wearing their respective jerseys. Joey enjoys the beach playing volleyball or stand up paddle boarding. He is also a musician and is the rhythm guitarist for a local South Bay cover band.
Specialties: Data-driven Marketing, Predictive Intelligence, Digital Advertising, SEM, Behavioral Targeting, Mobile Marketing, Digital Marketing Strategy, Social Media Strategy