02/08/2026
Something interesting is happening in the snack aisle.
PepsiCo just reported that the volume of food sold in North America fell by about 1% last quarter. In other words, fewer products are moving off shelves, and Big Food is paying attention.
PepsiCo is also chasing trends people care about, releasing Doritos with added protein and Lay’s chips made with avocado or olive oil, planning a low-sugar Gatorade without artificial ingredients, and revamping Quaker marketing to emphasize fiber and whole grains.
This goes to show that what we choose at the store shapes the food landscape. When demand for ultra-processed snacks softens, companies respond with changes in price, formulation, and marketing. That doesn’t make these foods healthy, and they’re still not what I’d choose at the store. What it does show is how much influence consumers actually have.
Your habits influence what products stay, what products evolve, and what companies prioritize next... Keep voting with your dollar!
Have your grocery choices shifted in the last few years? I’d love to hear what’s changed.
