Free Market Medical Association

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Free Market Medical Association

Our Goal is to bring together buyers and sellers of healthcare good and services - while reducing costs and increasing quality. Cash is cash.

ABOUT THE FMMA
The FMMA is a non-partisan association that provides resources, support, and education to our members, and to the public, about the free market movement and why it is so important. We help to defend and expand the practice of free market medicine against the interference and intrusion of the government or other third parties. PILLARS OF THE FREE MARKET
Due to the wildly varying defi

nitions of transparency and free market in this industry, many of which are neither free market or transparent, the FMMA has designated these pillars as the foundation of the Association. Our members are asked to always abide by these pillars; using ethics and transparency in all areas of their businesses. The Free Market works when there is freedom of choice. Price - PRICE is NOT a product, the CARE is the product. Selling access to pricing is anti-free market

Value - VALUE is established when the buyer and seller agree on a mutually beneficial price for care. Equality - Price EQUALITY is the basis of a free market. Any willing buyer should be offered the same price regardless of any factor. Go to fmma.org to learn more about the benefits of becoming a member!

08/31/2026

Planning for the 2027 FMMA Annual Conference is underway.

FMMA founders Dr. Keith Smith and Jay Kempton recently sat down with Darla Smith and Kelly Kempton to start shaping what’s ahead for February.

These four have been part of FMMA from the beginning, helping build a movement around a simple idea: healthcare works better when buyers, sellers, and facilitators can engage directly in a transparent, competitive marketplace.

More than a decade later, they’re still at the table, planning what comes next.

February 3–5, 2027 | Oklahoma City
GAME ON: Rewrite the Rules. Raise the Bar.

Learn more at fmma.org/2027-conference

Save the Date!

08/25/2026

WORLD Magazine recently took a deep look at that question, speaking with FMMA co-founders Dr. Keith Smith and Jay Kempton and Executive Director Matt Ohrt about rising healthcare costs and the growing movement toward free-market alternatives.

The article traces some of the history of FMMA, including Dr. Smith’s decision to publicly post bundled-surgery prices at Surgery Center of Oklahoma and Jay Kempton and The Kempton Group's work with self-funded employers to steer employees toward high-quality care at dramatically lower prices. When competitors saw business moving elsewhere, some responded with transparent bundled prices of their own.

As Jay told WORLD, “We’re starting to see free market competition occur dynamically and organically.”

The article also examines the larger forces that have made American healthcare so expensive and difficult to navigate, as well as the debate over whether market-based alternatives can overcome the structural incentives built into the current system.

From independent surgery centers to direct primary care, those alternatives are growing across the country.

We’re glad to see this conversation getting attention, and proud of the FMMA members, employers, physicians, and patients who are putting free-market principles into practice every day.

Read in full: https://wng.org/articles/healthcare-cartel-1785989008

08/22/2026

Who is the healthcare system actually working for?

That question gets harder to answer when the same corporate ecosystem can insure the patient, manage the pharmacy benefit, own the pharmacy, and increasingly own or operate the providers delivering care.

Vertical integration has put more pieces of the healthcare transaction under the same corporate roofs. What happens to incentives when the organizations making decisions about healthcare can also profit from those decisions?

At FMMA, we believe healthy healthcare markets depend on willing buyers, willing sellers, and good-faith facilitators whose incentives are aligned around value. Patients and employers should be able to understand what care costs, compare their options, and choose the providers and services that offer the best value.

Learn more about the Free Market Medical Association's movement for choice and transparency in care: fmma.org

08/05/2026

The future of healthcare is direct.

That's why the Free Market Medical Association is proud to launch the FMMA Direct Primary Care Directory, featuring more than 4,000 DPC practices nationwide.

Direct Primary Care is more than an alternative payment model. It's the foundation of a better healthcare system: one built on direct relationships, transparent pricing, and empowered patients. By restoring the physician-patient relationship, DPC helps individuals, families, employers, and self-funded health plans access high-quality primary care while creating a pathway to trusted, affordable specialty care.

That's why this directory matters.

It's designed to make it easier for patients, employers, benefits professionals, and physicians to connect with the growing network of practices leading the way toward a more transparent, competitive healthcare marketplace.

This resource represents hundreds of hours of research, verification, and collaboration. A special thank you to Jeff Yuan and the team at Mending Access, along with our partners at the Direct Primary Care Alliance, for helping make this project possible.

We're committed to making this the most complete and trusted Direct Primary Care directory available. If your practice isn't listed, or if you have an update or correction, we'd love to hear from you.

🔗 Search the directory, submit a practice, and help us continue building the future of healthcare at fmma.org/dpc-directory

08/03/2026

When Dr. Keith Smith and Jay Kempton founded the Free Market Medical Association, they shared a simple belief: healthcare works better when transparency, competition, and direct relationships replace complexity and hidden incentives.

What began as a conversation between a physician and a healthcare benefits leader has grown into a national community of employers, providers, advisors, innovators, and patients working together to build a better healthcare system.

Today, FMMA continues to connect those who believe healthcare should be more affordable, more transparent, and more patient-centered.

The movement is growing, and we're grateful to everyone helping shape the future of healthcare.

Join the movement at FMMA.org

07/27/2026

Nearly everyone agrees on one thing about healthcare: There has to be a better way.

🩺 Patients want quality care they can afford.
🏥 Employers want sustainable health benefits.
👩‍⚕️ Physicians want the freedom to focus on their patients.
⚕️ Healthcare innovators want solutions that reward value instead of complexity.

That's why the words of FMMA Co-Founder Dr. Keith Smith, testifying before the Senate Committee on Aging, continue to resonate:

"Cheaper and better should never be partisan."

We may not all agree on every policy. But we can work together to advance solutions that make healthcare more transparent, more accountable, and more patient-centered.

Join the movement at FMMA.org.

07/20/2026

We wanted to share a few more photos from our Dallas Chapter launch event earlier this summer because they capture something that makes the Free Market Medical Association so unique.

This room wasn't filled with just physicians. Or just employers. Or just benefits professionals.

It represented the breadth of the FMMA.

Providers.
Employers.
Third-party administrators.
Benefits advisors.
Entrepreneurs, Innovators...and even one Shark.

Different professions and different perspectives, united with one shared belief: healthcare can work better.

That's what makes the free-market healthcare movement different. We don't believe better healthcare will come from one group working alone. It happens when the people who deliver, purchase, and facilitate care come together to share ideas, challenge assumptions, and build better solutions.

That's what happened in Dallas, and it's what continues to happen across the FMMA every day.

We can't wait to see where the movement goes next.

07/19/2026

What does free-market medicine actually look like?

It's a question our members hear often, and the answer is simpler than many people think.

Free-market medicine is about improving access to care through transparency, competition, and informed choice.

When prices are clear, quality is measurable, and patients, employers, providers, and advisors can work together without unnecessary barriers, everyone benefits.

That's the foundation of the free-market healthcare movement.

Swipe through to see how these principles work together to create a healthcare system that is more accountable, more innovative, and more patient-centered.

Learn more at FMMA.org

07/04/2026

Wishing you a safe and joyful Independence day from all of us at the Free Market Medical Association!

06/29/2026

Between 2000 and 2022, the cost of family health coverage increased by 287%, more than four times the rate of inflation.

Families are paying more.
Employers are paying more.

The only thing that isn't increasing is the care.

The FMMA believes that transparency and direct relationships can help restore accountability and create a healthcare marketplace that delivers better care at a lower cost.

Join the movement: fmma.org

Address

13431 Broadway Ext
Oklahoma City, OK
73114

Telephone

+18669013662

Website

http://www.fmma.org/

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