08/28/2026
“Natural” sounds simple.
It isn’t.
There’s no single official definition for what “natural” means in cosmetics, which is why we think the better question is:
What’s actually in the formula—and why is it there?
Prime is a good example of how we approach skincare: plant-based ingredients, targeted actives, botanical extracts, and a preservation system designed to keep the formula safe and effective.
Because skincare should do more than sound clean on a label.
It should earn the claim.
KEEP IT REAL.