05/29/2026
New book coming this fall!
Happy Friday!
14 years ago, I posted a question on LinkedIn:
How Can We Make Manufacturing Sexy?
Some rolled their eyes.
Some didn't know what to do with it.
Some said: that's not how we talk about manufacturing.
But within 2 weeks — 450 people responded.
That told me everything.
The question was hitting a nerve. People in manufacturing felt it too — the disconnect, the frustration, the sense that something needed to change.
So I wrote a book about it.
And then I spent the next 14 years living inside manufacturing organizations and technical environments — coaching leaders, watching teams struggle, seeing what breaks and what builds.
Now I have the answer.
It's not technology.
It's not process.
It's not a new system or a better strategy.
It's the mindset of the leader in the room.
"Making Manufacturing Sexy — The Mindset Shift" is coming this fall. If this resonates — share it. Someone in your network needs to read this.
From firefighting to leading.
Cover reveal 👇