30/07/2026
Language is more than words. It is a connection to our ancestors, our identity, and our future.
🌺As Cook Islands Māori Language Week starts on Sunday 2 August, Te Ora Puāwai - Waiora Wellness Centre CEO Mark Simiona reflects on why preserving and celebrating our reo is so important.
"Kia orana kotou katoatoa,
A te rā Tapati, 2 Aukute, ka akamata te Epetoma o te Reo Māori Kūki ‘Airani. Kua akamaroiroi teia iaku kia apii akaou i toku reo, e kia tuku atu i te reira ki tā tatou tamariki e te mokopuna.
From 2–8 August 2026, we celebrate Cook Islands Māori Language Week. It has inspired me to reconnect with my reo and to pass it on to our children and grandchildren.
The theme is: “Me kite koe i te tuatua i to’ou reo tupuna, e turanga rangatira tena nō’ou no te uki amuri atu.” (With our language as our foundation, we will embrace the future.)
This theme reminds me that our language connects generations. It carries the stories, values and wisdom of those who came before us and provides a strong foundation for those who will follow.
It has inspired me to reconnect with my reo and to pass it on to our children and grandchildren.
I come from Araura Enua, known now as Aitutaki. My mum was born in Amuri and raised in Vaipae village, while my dad was born and raised in Tautu village. Their stories and values remain an important part of who I am.
Like many Cook Islanders raised away from our islands, I recognise how easily our reo can become quieter with each generation.
However, we do not need to be fluent before we begin reconnecting.
A greeting, prayer, song or family story shared at home can help our tamariki and mokopuna understand who they are and where they come from.
As CEO of Te Ora Puāwai - Waiora Wellness Centre, I believe language, culture and identity are fundamental to the wellbeing of our people. They should be reflected in how we lead, serve, and care for our communities in everything we do.
My commitment is to continue learning and speaking my reo and to encourage the next generation to carry their identity with confidence.
Our parents and grandparents carried our language for us. Now it is our responsibility to carry it forward.
Kia vai ē kia tupu te Reo Māori Kūki ‘Airani."
(Photo fr left: Hanna Simiona, Mark, Papa Keu Mataroa the Honorable Cook Island Consulate General, Michelle Simiona and Julia (Julz) Areaiiti at Maine Kuki Airani Niu Tireni 2024, Miss Cook Islands Aotearoa 2024.)