The Optical Journal

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The Optical Journal is the worldā€™s most popular source for news, fashion, and business advice in independent optical. A 2020 and 2021 W3 Award Winning Business Website, The Optical Journal is a must for those who want to separate their optical businesses from the corporate clones.

This year, Millmead Optical Group marks its 80th anniversary, celebrating eight decades of innovation, growth, and long-...
06/24/2026

This year, Millmead Optical Group marks its 80th anniversary, celebrating eight decades of innovation, growth, and long-standing partnerships across the optical industry. The milestone was recently commemorated at a special event in Central London, where around 150 industry partners and friends of the business came together to recognise the companyā€™s journey and look ahead to its future.

The occasion also marks the forthcoming publication of a commemorative anniversary book, recognising the people, partnerships, and progress that have helped shape Millmead since it was founded in 1946. Speaking about the anniversary, CEO James Conway said: "Celebrating 80 years is a significant milestone for the business, but more importantly, it was an opportunity to thank the people who have been part of our journey.

This year, Millmead Optical Group marks its 80th anniversary, celebrating eight decades of innovation, growth, and long-standing partnerships across the optical

Leni Klum is unveiled as the face of FOREVER GUESS, the latest eyewear campaign from GUESS that transforms the brand's i...
06/24/2026

Leni Klum is unveiled as the face of FOREVER GUESS, the latest eyewear campaign from GUESS that transforms the brand's iconic G logo into a symbol of confidence, individuality, and self-expression.

Fronting the campaign, Klum takes centre stage in a cinematic series inspired by the glamour, drama, and larger-than-life energy of 1990s soap operas. Captured across four distinct narratives, she effortlessly embodies a range of contemporary female archetypes, showcasing the versatility and transformative power of the FOREVER GUESS collection.

Conceived by Nicolai Marciano, Chief New Business Development Officer, the campaign reinforces GUESS' legacy of creating culturally resonant imagery while continuing to celebrate the evolving identities of a new generation. Through each character, the FOREVER GUESS G logo serves as a unifying emblem, appearing throughout the collection as a bold expression of personal style.

Throughout the campaign, Klum transforms into four distinct personas.

Leni Klum is unveiled as the face of FOREVER GUESS, the latest eyewear campaign from GUESS that transforms the brand's iconic G logo into a symbol of confidence

The ONDA collection by O.T.H. (Over The Hill) was created for the woman who views her style as an expression of refined ...
06/23/2026

The ONDA collection by O.T.H. (Over The Hill) was created for the woman who views her style as an expression of refined uniqueness. Dedicated to those who desire a sophisticated accessory, capable of standing out without ever falling into excess, each ONDA model is designed to naturally enhance a dynamic and authentic character.

Designed by Enzo Sopracolle and crafted with the masterful craftsmanship of Kador, this line transforms Italian acetate into a living material, celebrating the constant dynamism of water through a perfect balance between formal purity and lightness.

An aesthetic ā€˜in motionā€™, designed for the face

The heart of the ONDA collection lies in the sinuous design of the temples, inspired by the natural profile of a wave. This geometry is not just an aesthetic detail, but a gesture of harmony: the glasses come alive, gracefully embracing the features, capturing the light through discreet grooves and expertly sculpted surfaces.

The ONDA collection by O.T.H. (Over The Hill) was created for the woman who views her style as an expression of refined uniqueness. Dedicated to those who desir

John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you...
06/23/2026

John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams.

This weekā€™s video is Guiding Customer Material Choice

https://youtu.be/g9PVikHT1_k?si=N-lOCCZ502fQszQl



For more information or education, visit Laramy-K.

John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for

Snap Inc. unveiled SPECS, a wearable computer built into see-through augmented reality glasses. SPECS are expected to sh...
06/22/2026

Snap Inc. unveiled SPECS, a wearable computer built into see-through augmented reality glasses. SPECS are expected to ship this fall in the United States, United Kingdom, and France.

ā€œSPECS are the beginning of a new era in computing,ā€ said Evan Spiegel, co-founder and CEO of Snap Inc. ā€œFor decades, computers have asked us to look down, sit still, or step out of the moment. SPECS brings computing into the world around us where we live, work, learn, create, and connect.ā€

For more than a decade, Snap has invested across the full augmented reality stack, including developer tools, a proprietary operating system, displays, optics, and computer vision, filing more than 7,000 patents to create technology that makes computing more human. With SPECS, that long-term vision moves from phones to glasses.

ā€œThe smartphone put our lives in our pockets,ā€ Spiegel said.

Snap Inc. unveiled SPECS, a wearable computer built into see-through augmented reality glasses. SPECS are expected to ship this fall in the United States, Unite

With a continued focus on lightness and clarity of form, the Paper-Thin Collection reflects MODOā€™s approach to design, w...
06/22/2026

With a continued focus on lightness and clarity of form, the Paper-Thin Collection reflects MODOā€™s approach to design, where precision and comfort work quietly together.

The collection introduces three new styles, expanding the line with fresh silhouettes and subtle color expressions. Among them, 4130 stands out ā€“ a softly squared shape offered in Navy, Olive, Black Tortoise, and Crystal, bringing a modern, elevated edge to the Paper-Thin aesthetic.

The collection also welcomes back two familiar designs, now presented in new seasonal tones. 4108 returns in Pink Gradient and Crystal Petrol, while 4098 appears in Grey Crystal and Green Gradient, adding renewed clarity and depth to the range.

With a continued focus on lightness and clarity of form, the Paper-Thin Collection reflects MODOā€™s approach to design, where precision and comfort work quietl

Daniel speaks with John Bruening, the CEO of Geauga Vision Group.
06/19/2026

Daniel speaks with John Bruening, the CEO of Geauga Vision Group.






Daniel speaks with John Bruening, the CEO of Geauga Vision Group. Ā  Ā  Ā 

OCuSOFT announced the launch of RetaineĀ® Ultra PFā„¢, a moisture-rich eye drop available in a convenient preservative-free...
06/19/2026

OCuSOFT announced the launch of RetaineĀ® Ultra PFā„¢, a moisture-rich eye drop available in a convenient preservative-free multi-dose bottle. While RetaineĀ® MGDā„¢ Advanced remains the premium choice for moderate-severe Dry Eye conditions, RetaineĀ® Ultra PFā„¢ provides an economical alternative for long-term therapeutic use.

As more patients seek non-preserved artificial tears for everyday use, RetaineĀ® Ultra PFā„¢ offers eye care professionals an additional option within the trusted RetaineĀ® family of products. The innovative multi-dose delivery system provides the convenience of a dropper bottle while delivering maximum economy. Packaged in a 10 mL bottle, RetaineĀ® Ultra PFā„¢ is designed to provide patients with a multi-dose lubricant eye drop option in a format that supports everyday use and value-conscious purchasing decisions.

"We continue to see strong interest in non-preserved artificial tears from both patients and eye care professionals," said Troy Smith, Sr.

OCuSOFT announced the launch of RetaineĀ® Ultra PFā„¢, a moisture-rich eye drop available in a convenient preservative-free multi-dose bottle. While RetaineĀ® M

ZEISS Medical Technology, one of the world's leading medical technology companies, today announced a strategic collabora...
06/19/2026

ZEISS Medical Technology, one of the world's leading medical technology companies, today announced a strategic collaboration with Envision Health Technologies, a leading digital eye health company founded by renowned glaucoma surgeon Dr. Lama A. Al-Aswad, to help advance glaucoma care through gamified virtual reality (VR) technology. The collaboration aims to firmly strengthen scientific and clinical credibility in VR-based visual function testing, supported by ZEISSā€™ long history of innovation in perimetry.

ZEISSā€™s collaboration with Envision Health Technologies comes at a time when demand is growing for broader access to glaucoma screenings and more flexible workflow solutions, driving enhanced industry interest in portable, software-driven approaches to visual function testing.

ZEISS Medical Technology, one of the world's leading medical technology companies, today announced a strategic collaboration with Envision Health Technologies,

DITA unveiled an exclusive collaboration with global soccer icon Ronaldinho, bridging the bold, aesthetic realm of DITA ...
06/18/2026

DITA unveiled an exclusive collaboration with global soccer icon Ronaldinho, bridging the bold, aesthetic realm of DITA with the disciplined, high-performance engineering of DITA Lancier. Timed to coincide with a landmark summer for global soccer, the collection presents a dual-environment approach to technical luxury, matching Ronaldinhoā€™s celebrated style with advanced manufacturing and architectural precision.

The collection spans two environments within the same world: DITA, operating as a cultural gallery of bold, structural artifacts, and DITA Lancier, operating as a technical lab delivering purposeful instruments calibrated for life in motion. Handcrafted in Japan, each frame utilizes elite materials, tight tolerances, and exact alignment.

ā€œSoccer has always been about creativity, confidence, and joy,ā€ said Ronaldinho. ā€œWorking with DITA allowed me to bring that same energy into eyewear pieces that feel bold, technical, and refined at the same time.

DITA unveiled an exclusive collaboration with global soccer icon Ronaldinho, bridging the bold, aesthetic realm of DITA with the disciplined, high-performance e

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