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The Optical Journal is the world’s most popular source for news, fashion, and business advice in independent optical. A 2020 and 2021 W3 Award Winning Business Website, The Optical Journal is a must for those who want to separate their optical businesses from the corporate clones.

MASAHIROMARUYAMA announced the launch of new additions to the Monocle and Step collections. The brand releases unique sp...
06/03/2026

MASAHIROMARUYAMA announced the launch of new additions to the Monocle and Step collections. The brand releases unique spectacle frames every season based on the concept of unfinished art. “Unfinished art” is the guiding concept behind the eyewear brand MASAHIROMARUYAMA.

Monocle - Classical and Mysterious

The design is simpler than previous models, yet it maintains a striking presence. Only the front section of the base securing the right front portion is slightly offset, allowing the frame surface to remain flat even when fastened with screws. The signature right front portion features a full-rim structure, expressing the collection theme more strongly than previous models.

For the first time in the titanium collection, matte black is paired with glossy black (Color No.2), creating a subtle yet confident sense of strength.

Step - Three-Dimensional Stacking

A refined structure with layered and distinctive detailing.

MASAHIROMARUYAMA announced the launch of new additions to the Monocle and Step collections. The brand releases unique spectacle frames every season based on the

DaTE is an experience to be lived. An event where eyewear, design, creativity, and relationships come together in an unc...
06/03/2026

DaTE is an experience to be lived. An event where eyewear, design, creativity, and relationships come together in an unconventional atmosphere, far from traditional industry formats. To host the 2026 edition, DaTE has chosen Napoli, a vibrant, intense city filled with energy and beauty, where the culture and authentic character that define it become an integral part of the event itself.

From September 12th to 14th, Salone Margherita will be the venue for three days focused on contemporary eyewear, featuring independent brands, new creative visions, inspirations, and networking moments designed for buyers, opticians, press, and industry professionals. A setting that is both immersive and informal, where networking evolves naturally, and every detail contributes to creating a distinctly unique experience.

Starting today, the complete list of exhibitors at the 2026 edition is available online, a useful tool to begin planning your visit.

DaTE is an experience to be lived. An event where eyewear, design, creativity, and relationships come together in an unconventional atmosphere, far from traditi

The Vision Council Foundation, AccuWeather®, and The Skin Cancer Foundation are proud to announce a collaboration in adv...
06/02/2026

The Vision Council Foundation, AccuWeather®, and The Skin Cancer Foundation are proud to announce a collaboration in advance of National Sunglasses Day, celebrated each year on June 27. For the first time, these three trusted authorities in eye health, weather forecasting and warnings, and skin health are joining forces to deliver a unified, comprehensive UV protection message:

Safeguarding yourself from the sun requires protecting your eyes with UV-blocking sunglasses, protecting your skin with clothing, hats, and broad-spectrum sunscreen, and staying informed with AccuWeather's exclusive hour-by-hour UV Index — every single day.

Despite widespread awareness of sun safety, dangerous gaps in protection persist.

The Vision Council Foundation, AccuWeather®, and The Skin Cancer Foundation are proud to announce a collaboration in advance of National Sunglasses Day, celebr

John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you...
06/02/2026

John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for opticians, and his video series has garnered acclaim from coast to coast, helping thousands of opticians pass their certification and licensing exams.

This week’s video is Guiding Customer Lens Style

https://youtu.be/PdKPafW95dM?si=8lt1gDbarvEbe2tW

For more information or education, visit Laramy-K.

John Seegers of Optician Works and Laramy-K has graciously shared some of their awesome videos with us to share with you. John is one of the top trainers for

Available now, the latest Anne Klein eyewear collection debuts a stunning display of color paired with new shapes, inclu...
06/01/2026

Available now, the latest Anne Klein eyewear collection debuts a stunning display of color paired with new shapes, inclusive sizing, and animal-inspired detailing, creating the perfect blend of classic and distinctive styles just in time for spring.

Classic yet elevated, the new eyewear collection features rounded shapes, crystal colorations, and a fresh interpretation of the brand’s iconic Leo lion logo.

The Anne Klein Spring-Summer 2026 campaign features models Tina Kunakey, wearing eyewear styles AK5137 and AK7113, and Caroline Kelley Rosen, wearing styles AK5138 and AK7116. Though they had never met before and live in different countries, the campaign highlights an unexpected familiarity between them connected by an “Invisible Thread.”

Designed with timeless yet bold silhouettes, modern elements, and fresh design concepts, the Spring-Summer collection includes six new optical styles and four new sunglass styles.

Available now, the latest Anne Klein eyewear collection debuts a stunning display of color paired with new shapes, inclusive sizing, and animal-inspired detaili

For this new edition of the SILMO d'Or, SILMO Paris has entrusted the presidency of its jury to Joachim Froment, an indu...
06/01/2026

For this new edition of the SILMO d'Or, SILMO Paris has entrusted the presidency of its jury to Joachim Froment, an industrial designer and creative director based in Brussels.

When design goes beyond the object to reinvent our relationship with the world

Through this appointment, the SILMO d’Or shines a spotlight on a contemporary vision of design, where technology, emotion and systemic thinking come together to rethink our relationship with the objects and uses of tomorrow.

Designing objects that create lasting emotions

A graduate of the Royal College of Art in London, Joachim Froment has developed a singular approach to design, shaped as much by engineering as by artistic resonance. He advocates a “symbiosis between poetry and industry,” a vision in which the object is no longer limited to its function, but becomes a vector for experience and interaction.

For this new edition of the SILMO d'Or, SILMO Paris has entrusted the presidency of its jury to Joachim Froment, an industrial designer and creative director ba

As the shift toward restraint continues to influence design, KLiiK denmark returns to the enduring strength of the class...
05/29/2026

As the shift toward restraint continues to influence design, KLiiK denmark returns to the enduring strength of the classic square. This latest edit brings together three distinct designs, each grounded in a timeless silhouette and reinterpreted through a refined lens, reflecting a move toward minimal, wearable eyewear.

Balancing simplicity with considered detailing, the collection moves from streamlined profiles to more sculpted acetates, offering options for both men and women with narrow PD fits. Rooted in the brand’s Scandinavian design principles, each frame is defined by clean lines, precise proportions, and a focus on functionality, resulting in eyewear that is both purposeful and effortlessly wearable.

Ultra-thin and ultra-light, K-815 embodies refined simplicity. Designed for women seeking an elegant, understated frame, this style reinterprets the classic modified square through a modern, minimal lens.

As the shift toward restraint continues to influence design, KLiiK denmark returns to the enduring strength of the classic square. This latest edit brings tog

Sunglass Hut, a leading global destination for premium sunglasses, announces the next chapter of its OWN YOUR MOMENT pla...
05/29/2026

Sunglass Hut, a leading global destination for premium sunglasses, announces the next chapter of its OWN YOUR MOMENT platform with a summer campaign starring three influential talents across key markets: Breanna Stewart in the United States, Melanie C in the United Kingdom, and MarĂ­a Pedraza in Spain.

First introduced in 2025, OWN YOUR MOMENT marked a refreshed brand positioning for Sunglass Hut, creating a more inspiring and emotionally resonant identity for customers around the world. The platform celebrates the idea that sunglasses are more than an accessory. They have the power to transform how people see the world and how the world sees them.

In 2026, Sunglass Hut will build on this momentum by deepening local relevance through authentic talent partnerships, bold customer experiences, and social-first storytelling designed to connect with customers in a modern, inclusive, and high-energy way.

Sunglass Hut, a leading global destination for premium sunglasses, announces the next chapter of its OWN YOUR MOMENT platform with a summer campaign starring th

Ultra Limited expands its women’s sunwear offering with two new designs that bring a more decorative and expressive ener...
05/28/2026

Ultra Limited expands its women’s sunwear offering with two new designs that bring a more decorative and expressive energy to the collection. Carloforte sunglasses and sunglasses style Torcello introduce a bolder visual language, shaped by sculptural acetate, layered colour, and jewellery-inspired detailing.

While remaining grounded in the handcrafted Italian approach that defines Ultra Limited, both new styles introduce a more expressive interpretation of silhouette and construction. Here, the material does more than serve a structural purpose: it helps define the rhythm, presence, and identity of each frame. The result is a sunwear direction that feels more ornamental and visually assertive, while still retaining the balance and clarity that define the brand’s aesthetic.

Carloforte sunglasses reinterpret the butterfly silhouette through generous proportions and a softer, more fluid front.

Ultra Limited expands its women’s sunwear offering with two new designs that bring a more decorative and expressive energy to the collection. Carloforte sungl

MELLER opened its first Paris store earlier this month at 19 Rue des Rosiers, right in the heart of the Marais. This loc...
05/28/2026

MELLER opened its first Paris store earlier this month at 19 Rue des Rosiers, right in the heart of the Marais. This location places the brand in one of the city's most culturally rich neighborhoods. It is a suitable home for a label that has always been at the crossroads of design, identity, and experience.

The Paris space showcases MELLER's complete eyewear line in the French capital for the first time. It features the brand's signature style in colour, form, and quality within a dedicated retail space. Next to the store, MELLER created an adjoining experience room. This fully digital environment has screens from floor to ceiling that surround a white unicorn as the world around it shifts and changes. This reference fits well with Paris. Like the famous medieval tapestries at the Musée de Cluny, the unicorn is a figure of imagination made real, inviting visitors into something beyond the ordinary.

The Paris opening marks another step in MELLER's growth in physical retail.

MELLER opened its first Paris store earlier this month at 19 Rue des Rosiers, right in the heart of the Marais. This location places the brand in one of the cit

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