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"Andrew Neves is not only a phenomenal writer for his wealth of knowledge, but he also is for his exceptional literature that flows beautifully throughout. Sadly many health and wellbeing/recipe books are not written well because although the author in question has the knowledge, they do not know how to inform and captivate the reader, but Neves sure does!" – Red Headed Book Lover

Is it really possible to run vertical farms profitably? One company says all three of its farms now are.For most of the ...
08/21/2026

Is it really possible to run vertical farms profitably? One company says all three of its farms now are.

For most of the last decade, this industry has been a story about money going out. Companies raised, built, scaled, and then quietly closed. You have watched the names go. So have I.

GoodLeaf Farms told Retail Insider this week that all three of its Canadian vertical farms have reached profitability, with revenue up another 31 percent in 2026 on demand for its baby greens, microgreens, and salad blends.

The number that matters there is not the 31 percent. It is the words "all three."

Single-site profitability has happened before in controlled environment agriculture. It usually happens at a flagship facility with the best equipment, the best staff, and the most forgiving accounting. Repeating it across a whole network is a different proposition, because it means the unit economics survived being copied. That is the test almost every failed vertical farm did not pass.

There is a structural reason it can work with this crop specifically. Microgreens punish distance harder than almost anything else in the produce aisle. A national footprint means shorter runs to each distribution center, and shorter runs mean less shrink on a product whose entire value proposition is freshness. Building close to the customer is not a nice-to-have. It is the model.

One caution before you borrow anything from the coverage. The company says its microgreens contain up to 166 times more nutrients than mature greens. Multiples like that end up on stall signs within days, and they are almost always doing quiet work inside the phrase "up to." A figure like that typically describes one compound, in one variety, measured per gram of dry weight, against one particular mature counterpart. It is not a claim about the tray in front of your customer.

Be encouraged by the first thing. Stay skeptical of the second. Both are true in the same week.

Full story in this week's issue: https://microgreensworld.com/microgreens-weekly-digest/august-21-2026

Two indoor farms shut down last week. Neither one had a crop failure. The growing worked fine.One of them was far past a...
08/15/2026

Two indoor farms shut down last week. Neither one had a crop failure. The growing worked fine.

One of them was far past a million dollars in revenue. Which tells you something about how little that number actually predicts.

I made this because the climb from zero gets drawn as a smooth line going up and to the right, and that is not how anybody gets there. It is a set of stairs. Every step costs money, time or sleep, and you stand on each one a good while before the next one shows up. The waiting is the part nobody photographs.

The odds are public, and they are not a secret. In 2023 about 1.3 million US business establishments opened and about 1.2 million closed. Close to half of new businesses are gone by year five. That is SBA Advocacy and the Bureau of Labor Statistics.

Here is the part I most want you to take from it. Twenty trays in a spare room carries almost no fixed cost. That is not a smaller version of a big indoor farm. It is a different business with a different failure point, and it can outlast operations many times its size. Small is not the weak position.

There is also some news at the end about who has joined Microgreens World, and what we are going to do with it over the next few weeks.

Every microgreens guide I've ever read ends at harvest.Seed density, blackout days, when to pull the dome, how tall to c...
08/14/2026

Every microgreens guide I've ever read ends at harvest.

Seed density, blackout days, when to pull the dome, how tall to cut. Then the tray hits your kitchen, and the instructions stop.

There's one more step, and I had it wrong for years.

A 2026 review of sulforaphane pharmacokinetics came down on a plain recommendation. Eat broccoli microgreens raw and unprocessed to maximize the delivery of bioavailable sulforaphane (Sikorska-Zimny, 2026).

Meanwhile, I was ladling hot black beans straight onto a bowl of broccoli microgreens. Ten days of careful growing, and I'd pour heat right over the top of it.

The fix costs nothing. Beans go in the bowl first and sit a minute. Greens go on last.

One caveat, because it matters. A second 2026 paper found that how much any one person gets out of broccoli sprouts varies widely, and that the gut microbiome interacts with habitual diet to shape the response (Alexiev et al., 2026). Nobody can tell you what your number is. This is about not throwing away what's already in the tray.

Both papers are written up in this week's digest, along with two vertical farm closures and a $30 million grant deadline that specialty crop growers qualify for. Link in the comments.

National Farmers Market Week ends today. Your market is probably open right now.Here is what kept bothering me. Finding ...
08/08/2026

National Farmers Market Week ends today. Your market is probably open right now.

Here is what kept bothering me. Finding a farmers market is easy. Finding out which market has somebody actually selling microgreens is not, and neither is finding out which ones take SNAP or WIC, because almost nobody puts that anywhere a shopper would look.

So I mapped it.

Pull up Boone County Farmers Market in Burlington, Kentucky and it does more than tell you the market exists. It names Growing Roots Farm as the microgreens grower nearby. Works the same in Hawaii, where Adaptations' Fresh Feast comes back with a microgreens badge on it.

Filter by Has Microgreens. Filter by Open Now, SNAP Accepted, Senior FMNP. No signup, no account. Type in your town.

And if you are heading out this morning, one thing worth knowing. A surprising amount of what feels like farmers market etiquette is actually law, and plenty of vendors do not know which rules are real. Ask your market manager for the written list.

markets.microgreensworld.com

There is a microgreens story from Thursday that almost nobody outside India has seen.Tamil Nadu presented its 2026 Agric...
08/07/2026

There is a microgreens story from Thursday that almost nobody outside India has seen.

Tamil Nadu presented its 2026 Agriculture Budget and announced a dedicated Microgreens Scheme, described as the first of its kind, built to promote microgreens at the household level. It sits inside a home garden programme aimed at household nutrition and chemical-free food production. A women-focused scheme in the same budget carries a household microgreens component too.

Here is why it matters if you have never set foot in Tamil Nadu.
,
Every grower reading this has had the conversation where you explain microgreens to somebody who is sure they are a garnish. A state agriculture budget line changes that conversation. It puts microgreens next to pulses, oilseeds and soil health instead of next to the parsley.

Next time a buyer waves you off, you have a government budget to point at.

Full story in this week's issue: https://microgreensworld.com/microgreens-weekly-digest/august-7-2026

Closing at midnight.Then I stop asking, and everyone gets the results either way.If you have been meaning to and have no...
08/06/2026

Closing at midnight.

Then I stop asking, and everyone gets the results either way.

If you have been meaning to and have not, this is the last of
it. Nine questions, most of them a single tap.

https://tally.so/r/GxazjQ?ref=facebook


You would think that means they want business content. They do not.They asked for varieties and the nutrition science in...
08/06/2026

You would think that means they want business content. They do not.

They asked for varieties and the nutrition science instead, which looked like a contradiction to me for about a week.

Then somebody wrote in and fixed it in one line. Knowledge is the sales tool. Until you can tell a buyer why microgreens matter, the rest of it stays stuck. Four other people said the same thing without putting it that well.

The survey closes tonight. Nine questions, most of them a single tap, and everyone gets the results.

Which part of this are you here for? Tell me in the comments, or here: https://tally.so/r/GxazjQ?ref=facebook


I asked people what the most useful thing they had ever gotten from Microgreens World was.I was expecting the name of an...
08/05/2026

I asked people what the most useful thing they had ever gotten from Microgreens World was.

I was expecting the name of an article or a number somebody used.

Somebody wrote this:

| Motivation

That has been sitting with me all week.

What would you have said?

The annual survey closes Thursday. https://tally.so/r/GxazjQ?ref=instagram

Tell me right here in the comments.


Something odd is showing up in the annual reader survey.Everybody who said they are already selling named money or custo...
07/31/2026

Something odd is showing up in the annual reader survey.

Everybody who said they are already selling named money or customers as the hardest part.

Not one of them said growing. Then the same people said what they wanted to read more of, and mostly it was not the business material. Specific varieties. The nutrition science.

So the hardest thing is not the thing anybody asks about. It is early, and that could still change, which is why more answers would help.

The survey has run every year since 2022. This one is late. Nine questions, most of them a single tap. It closes Thursday, August 7, and everyone gets the results.

https://tally.so/r/GxazjQ?ref=facebook

If you would rather not click anything, tell me in the comments. Which part of this are you here for?

Two stories landed this week. Read together, they're one story.RFD-TV reported cyclospora concerns have buyers looking h...
07/31/2026

Two stories landed this week. Read together, they're one story.

RFD-TV reported cyclospora concerns have buyers looking harder at greenhouse and hydroponic systems. The report grouped lettuce, hydroponics, and microgreens together. Your buyer doesn't sort risk the way you do.

Same week, Dubey and colleagues published a review on microbial dynamics and food safety challenges in microgreens.

Then, Spectrum News reported shoppers turning to farmers' markets over the same worry.

Demand is moving local. So is scrutiny.

Has a buyer ever asked about your food safety process? What did they want to see?

Full write-up in this week's digest.

https://microgreensworld.com/microgreens-weekly-digest/july-31-2026

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