08/18/2026
To every athlete plunging both arms into an ice bucket on a 108° day: we love you. But please — don't.
That relief is a trick your body is playing on you. Ice water on the skin triggers vasoconstriction — a protective reflex that slams your blood vessels shut. And your palms happen to contain the most powerful heat-exchange vessels in your body: specialized structures called AVAs (arteriovenous anastomoses) that can move up to 60% of your cardiac output when you're overheating.
Cool them right, and you cool the core from the inside out. Freeze them, and those vessels close. The radiator goes offline. Your skin feels numb while your core temperature keeps climbing.
The Stanford lab that developed our science nailed the range: cool, not cold. Enough to draw the heat out — not enough to trigger the shutdown.
That's CoolMitt. And it's why athletes from PGA, MLB, the NFL, and the Tour de France reach for it instead of the ice bucket.
Cool is the advantage. Cold shuts it down.