Essence Of Natural Beauty

Essence Of Natural Beauty We offer a variety of wigs, crochet hair, extensions, shampoos, conditioners, hair tools, & more. We also have hair braiding her services. Love Your Roots.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful. We proudly offer the largest selection of wigs, braids, and extensions in Ames, along with a wide range of high-quality beauty essentials — from shampoos and conditioners to hair tools, mak

eup, and beard care. You’ll also find a curated selection of locally-made products right here in-store. Whether you're shopping for protective styles, nourishing hair care, or something new, we’re here for you. Stop by today — or book your next braiding or barbering service with us!

💈 Services: Hair Braiding • Hair Extensions • Barbering
🛍️ Products: Wigs • Braids • Shampoos • Oils • Makeup • Beard Care & more
🖤 Proudly serving Ames & Story County — Shop Local.

🌊☀️ BRAIDS + SWIM CAP = SUMMER READY! ☀️🌊Who says you have to choose between protecting your hair and enjoying the water...
06/18/2026

🌊☀️ BRAIDS + SWIM CAP = SUMMER READY! ☀️🌊

Who says you have to choose between protecting your hair and enjoying the water? 😍

Whether you're headed to the pool, beach, water park, or vacation getaway, keeping your braids protected starts with the right swim cap! 🏊🏾‍♀️✨

✔️ Designed to fit braids, twists, locs & natural hair
✔️ More room for protective styles
✔️ Helps keep your hair secure while swimming
✔️ Perfect for summer fun without sacrificing your style

Because your braids deserve a vacation too! 😎🌴

📍 Available at Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, IA 50010

📞 (515) 233-4250

🌐 https://theessenceofnaturalbeauty.com/

💦 Grab yours before your next pool day, beach trip, or summer adventure!

☀️🌊💕

06/18/2026

🔥 ONE BRAIDER. MANY STYLES. 🔥

Maria DOES 👏🏾 IT 👏🏾 ALL 👏🏾

From flawless cornrows, to clean box braids, to natural-looking loc extensions — the talent speaks for itself 💯✨

No matter the style, Maria brings:
✔️ Precision parts
✔️ Neat work
✔️ Versatility
✔️ Professional results
✔️ BEAUTIFUL hair transformations 😍

Why choose one style when your braider can master them all? 👀🔥

🎥 Watch the video and see the versatility for yourself!

✨ Styled by Maria ✨
📲 Follow her work: .chi

📍 Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, IA 50010

📞 (515) 233-4250
🌐 https://theessenceofnaturalbeauty.com/

💥 BOOK NOW before her schedule fills up! 💥

06/18/2026

🏖️☀️ Beach Ready with Boho Braids by Ruth! ☀️🏖️

Vacation booked? Beach bag packed? Don't forget the hairstyle! 😍✨

These gorgeous Boho Braids by Ruth are the perfect summer look—lightweight, stylish, and ready for all your warm-weather adventures. Whether you're headed to the beach, on a cruise, or enjoying a staycation, Boho Braids give you that effortless beauty with minimal daily maintenance.

🌴 Vacation Ready
✨ Lightweight & Beautiful
💖 Protective Styling
☀️ Perfect for Summer Fun
🔥 Flawless Boho Finish

Skip the daily styling and spend more time enjoying your summer! 🌊🏝️

📅 Schedule your appointment with Ruth today!

📲 Follow Ruth on TikTok: Neitta-Braids-Empire

📍 Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, IA 50010

📞 (515) 233-4250

🌐 https://www.theessenceofnaturalbeauty.com/contact-us

🌊☀️🏖️✨💕

06/18/2026

✨🔥 Boho Senegalese Twists by Maria 🔥✨

Soft. Elegant. Effortlessly Beautiful. 💕

These stunning Boho Senegalese Twists by Maria are giving everything they're supposed to give! 😍 The perfect combination of protective styling and boho beauty, creating a look that's lightweight, versatile, and full of movement.

Whether you're heading on vacation, preparing for a special event, or simply want a beautiful low-maintenance style, Maria has you covered! ✨

✔️ Lightweight Feel
✔️ Beautiful Boho Texture
✔️ Protective Styling
✔️ Long-Lasting Wear
✔️ Neat & Professional Finish

📲 Follow her work on Instagram: .chi

Ready for your next look? Book your appointment today!

📍 Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, IA 50010

📞 (515) 233-4250

🌐 www.theessenceofnaturalbeauty.com

✨💕

🔥 Precision. Style. Confidence. 🔥Looking for a braider who pays attention to the details? Liz is now accepting new clien...
06/18/2026

🔥 Precision. Style. Confidence. 🔥

Looking for a braider who pays attention to the details? Liz is now accepting new clients and bringing fresh, creative designs to the chair! 💯

Check out this clean zig-zag cornrow design with sharp parts and a flawless finish. Whether you're looking for a protective style, a fresh look, or something that stands out from the crowd, Liz has you covered.

✔️ Clean Parts
✔️ Creative Designs
✔️ Protective Styles
✔️ Men, Women & Kids Welcome

📅 Now Accepting New Clients!

Book your appointment today and let Liz get you looking your best.

📍 Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, IA 50010

📞 (515) 233-4250

🌐 www.theessenceofnaturalbeauty.com

🔥✨

✨ NOW ACCEPTING NEW CLIENTS! ✨Please help us welcome back Liz to the Essence family! 💖Liz is a talented natural hair spe...
06/18/2026

✨ NOW ACCEPTING NEW CLIENTS! ✨
Please help us welcome back Liz to the Essence family! 💖
Liz is a talented natural hair specialist with a wide range of experience and a passion for healthy, beautiful hair. Whether you're looking for:

✔️ Two-Strand Twists
✔️ Loc Styling & Maintenance
✔️ Natural Hair Care
✔️ Protective Styles
✔️ Defined Curls & Twist Outs
✔️ And More!

Liz is ready to help you achieve your hair goals while keeping your natural hair healthy and thriving.
📅 Now Accepting New Clients!
Book your appointment today and experience the beauty of healthy, natural hair.
📍 Essence of Natural Beauty Supply Store
2801 Grand Ave, Suite #1295
Ames, IA 50010
📞 (515) 233-4250

🌐 https://www.theessenceofnaturalbeauty.com/contact-us

✨ SHE’S BACKKKK! ✨Please help us welcome Suzie back to the Essence family! 💕🔥She’s returning with skills, experience, an...
06/18/2026

✨ SHE’S BACKKKK! ✨

Please help us welcome Suzie back to the Essence family! 💕🔥

She’s returning with skills, experience, and hands ready to SLAY your next look 💇🏾‍♀️✨ From wig installs, retwists, braids, and more — she’s back and accepting clients!

Sometimes talent leaves the building… but when it comes back, it comes back even stronger 💪🏾🔥

Get ready for:
💖 Clean parts
💖 Versatile styles
💖 Healthy hair focus
💖 Great vibes & beautiful results

📍 Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, IA 50010

📞 (515) 233-4250
🌐 https://theessenceofnaturalbeauty.com/

✨ Welcome back Suzie! Drop a ❤️ below and show her some love! ✨

06/18/2026

Stop waking up with your bonnet on the floor 😩❌

The Soft Mesh Split Bonnet is a GAME CHANGER 🔥

✨ Breathable & lightweight
✨ Long, stretchy fabric (perfect for bulky styles)
✨ Secure elastic band that stays on ALL night
✨ Gentle on your hair & skin

Whether you have braids, locs, curls, or a fresh style—this bonnet was made to PROTECT IT 💯

🎥 Watch how easy it is to put on and secure your hair the right way!

📍 2801 Grand Ave Suite #1295, Ames, IA 50010
📍 Essence of Natural Beauty
🌐 https://theessenceofnaturalbeauty.com/

📞 515-233-4250

💥 Protect your style. Wake up flawless 💥

06/18/2026

🔥 COPPER IS TAKING OVER 🔥🧡

These 50” Copper Faux Locs by Ruth are EVERYTHINGGG 😍👏🏾

✨ Lightweight feel
✨ Beautiful rich copper color
✨ Neatly wrapped from root to end
✨ Client’s natural black hair tucked so flawlessly you can’t even see it 👏🏾🔥

THAT’S SKILL. THAT’S PRECISION. 💯

The blend is CLEAN, the length is DRAMATIC, and the finish is absolutely flawless 😮‍💨🧡

If you’ve been wanting a bold color without sacrificing a polished look… THIS IS YOUR SIGN 👀

✨ Styled by Ruth ✨
🎥 Follow her work on TikTok: -Braids-Empire

📍 Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, IA 50010

📞 (515) 233-4250
🌐 https://theessenceofnaturalbeauty.com/

✨ Book your appointment today before these spots disappear! ✨

🌺✨ YOUR HAIR’S NEW BEST FRIEND ✨🌺Healthy, moisturized, soft hair STARTS here 💚The Hawaiian Silky 14-in-1 Miracle Worker ...
06/18/2026

🌺✨ YOUR HAIR’S NEW BEST FRIEND ✨🌺

Healthy, moisturized, soft hair STARTS here 💚

The Hawaiian Silky 14-in-1 Miracle Worker Collection is made to bring dry, dull, damaged hair BACK TO LIFE 😍🙌🏾

💚 MIRACLE WORKER LEAVE-IN CONDITIONER
✨ Softens & detangles
✨ Non-greasy formula
✨ Great for curls, waves & straight styles
✨ Helps keep hair moisturized & manageable

💚 MIRACLE WORKER SHAMPOO
✨ Lightweight conditioning shampoo
✨ Gently cleanses hair & scalp
✨ Adds softness & shine
✨ Leaves scalp refreshed

💚 MIRACLE WORKER CONDITIONER
✨ Intense moisture treatment
✨ Perfect for dry, damaged & colored hair
✨ Great for sensitive scalps
✨ Can also be used as a co-wash

💚 MIRACLE WORKER MOISTURE REPAIR MASQUE
✨ Deeply nourishes brittle hair
✨ Ultra-hydrating moisture boost
✨ Great as a deep conditioner or overnight mask
✨ Helps improve softness & manageability

If your hair has been feeling DRY, tangled, brittle, or lifeless… this collection is definitely worth adding to your routine 👏🏾🔥

📍 Available at:
Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, IA 50010

📞 (515) 233-4250
🌐 https://theessenceofnaturalbeauty.com/

💚 Healthy Hair Starts With Healthy Products 💚

Address

2801 Grand Avenue, Suite 1295
Ames, IA
50010

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 7pm
Saturday 10am - 7pm
Sunday 12pm - 5pm

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