Essence Of Natural Beauty

Essence Of Natural Beauty We offer a variety of wigs, crochet hair, extensions, shampoos, conditioners, hair tools, & more. We also have hair braiding her services. Love Your Roots.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful. We proudly offer the largest selection of wigs, braids, and extensions in Ames, along with a wide range of high-quality beauty essentials — from shampoos and conditioners to hair tools, mak

eup, and beard care. You’ll also find a curated selection of locally-made products right here in-store. Whether you're shopping for protective styles, nourishing hair care, or something new, we’re here for you. Stop by today — or book your next braiding or barbering service with us!

💈 Services: Hair Braiding • Hair Extensions • Barbering
🛍️ Products: Wigs • Braids • Shampoos • Oils • Makeup • Beard Care & more
🖤 Proudly serving Ames & Story County — Shop Local.

06/05/2026

✨ Make an Entrance Without Saying a Word ✨
Our Urban Earrings are bold, stylish, chic, and made to turn heads the moment you step into the room. Whether you’re dressing up for brunch, date night, girls’ night out, or just want to elevate your everyday look — these earrings will have people noticing your style instantly. 💎🔥
Confidence is in the details… and the right accessories say EVERYTHING.
Stop by today and find the perfect pair to match your vibe! 🖤✨

📍 Essence Of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, Iowa 50010

📞 (515) 233-4250

🌐 theessenceofnaturalbeauty.com⁠�

✨ SHE’S BACKKKK! ✨Please help us welcome Suzie back to the Essence family! 💕🔥She’s returning with skills, experience, an...
06/05/2026

✨ SHE’S BACKKKK! ✨

Please help us welcome Suzie back to the Essence family! 💕🔥

She’s returning with skills, experience, and hands ready to SLAY your next look 💇🏾‍♀️✨ From wig installs, retwists, braids, and more — she’s back and accepting clients!

Sometimes talent leaves the building… but when it comes back, it comes back even stronger 💪🏾🔥

Get ready for:
💖 Clean parts
💖 Versatile styles
💖 Healthy hair focus
💖 Great vibes & beautiful results

📍 Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, IA 50010

📞 (515) 233-4250
🌐 https://theessenceofnaturalbeauty.com/

✨ Welcome back Suzie! Drop a ❤️ below and show her some love! ✨

06/05/2026

Stop waking up with your bonnet on the floor 😩❌

The Soft Mesh Split Bonnet is a GAME CHANGER 🔥

✨ Breathable & lightweight
✨ Long, stretchy fabric (perfect for bulky styles)
✨ Secure elastic band that stays on ALL night
✨ Gentle on your hair & skin

Whether you have braids, locs, curls, or a fresh style—this bonnet was made to PROTECT IT 💯

🎥 Watch how easy it is to put on and secure your hair the right way!

📍 2801 Grand Ave Suite #1295, Ames, IA 50010
📍 Essence of Natural Beauty
🌐 https://theessenceofnaturalbeauty.com/

📞 515-233-4250

💥 Protect your style. Wake up flawless 💥

06/05/2026

🔥 COPPER IS TAKING OVER 🔥🧡

These 50” Copper Faux Locs by Ruth are EVERYTHINGGG 😍👏🏾

✨ Lightweight feel
✨ Beautiful rich copper color
✨ Neatly wrapped from root to end
✨ Client’s natural black hair tucked so flawlessly you can’t even see it 👏🏾🔥

THAT’S SKILL. THAT’S PRECISION. 💯

The blend is CLEAN, the length is DRAMATIC, and the finish is absolutely flawless 😮‍💨🧡

If you’ve been wanting a bold color without sacrificing a polished look… THIS IS YOUR SIGN 👀

✨ Styled by Ruth ✨
🎥 Follow her work on TikTok: -Braids-Empire

📍 Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, IA 50010

📞 (515) 233-4250
🌐 https://theessenceofnaturalbeauty.com/

✨ Book your appointment today before these spots disappear! ✨

🌺✨ YOUR HAIR’S NEW BEST FRIEND ✨🌺Healthy, moisturized, soft hair STARTS here 💚The Hawaiian Silky 14-in-1 Miracle Worker ...
06/05/2026

🌺✨ YOUR HAIR’S NEW BEST FRIEND ✨🌺

Healthy, moisturized, soft hair STARTS here 💚

The Hawaiian Silky 14-in-1 Miracle Worker Collection is made to bring dry, dull, damaged hair BACK TO LIFE 😍🙌🏾

💚 MIRACLE WORKER LEAVE-IN CONDITIONER
✨ Softens & detangles
✨ Non-greasy formula
✨ Great for curls, waves & straight styles
✨ Helps keep hair moisturized & manageable

💚 MIRACLE WORKER SHAMPOO
✨ Lightweight conditioning shampoo
✨ Gently cleanses hair & scalp
✨ Adds softness & shine
✨ Leaves scalp refreshed

💚 MIRACLE WORKER CONDITIONER
✨ Intense moisture treatment
✨ Perfect for dry, damaged & colored hair
✨ Great for sensitive scalps
✨ Can also be used as a co-wash

💚 MIRACLE WORKER MOISTURE REPAIR MASQUE
✨ Deeply nourishes brittle hair
✨ Ultra-hydrating moisture boost
✨ Great as a deep conditioner or overnight mask
✨ Helps improve softness & manageability

If your hair has been feeling DRY, tangled, brittle, or lifeless… this collection is definitely worth adding to your routine 👏🏾🔥

📍 Available at:
Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, IA 50010

📞 (515) 233-4250
🌐 https://theessenceofnaturalbeauty.com/

💚 Healthy Hair Starts With Healthy Products 💚

✨ NOW ACCEPTING NEW CLIENTS! ✨Please help us welcome back Liz to the Essence family! 💖Liz is a talented natural hair spe...
06/05/2026

✨ NOW ACCEPTING NEW CLIENTS! ✨
Please help us welcome back Liz to the Essence family! 💖
Liz is a talented natural hair specialist with a wide range of experience and a passion for healthy, beautiful hair. Whether you're looking for:

✔️ Two-Strand Twists
✔️ Loc Styling & Maintenance
✔️ Natural Hair Care
✔️ Protective Styles
✔️ Defined Curls & Twist Outs
✔️ And More!

Liz is ready to help you achieve your hair goals while keeping your natural hair healthy and thriving.
📅 Now Accepting New Clients!
Book your appointment today and experience the beauty of healthy, natural hair.
📍 Essence of Natural Beauty Supply Store
2801 Grand Ave, Suite #1295
Ames, IA 50010
📞 (515) 233-4250

🌐 Contact Us | Ames, IA | Essence of Natural Beauty

06/05/2026

✨ Have You Booked Yet? 👀

Your appointment is calling…

Because these openings don’t wait on slow texters, second thoughts, or “I’ll book tomorrow” energy 💅🏾✨

These flawless knotless braids were created by Maria 🔥
📲 Follow her work: .chi

⏳ Spots are LIMITED — don’t miss out

📅 Book your appointment before someone else grabs your spot!

📍 Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, Iowa 50010
📞 (515) 233-4250

🌐 Book HERE!! https://theessenceofnaturalbeauty.com/

Ames, it’s that time again!! ✊🏾🔥Let’s come together and celebrate Juneteenth — a day of freedom, culture, and UNITY ❤️💛💚...
06/05/2026

Ames, it’s that time again!! ✊🏾🔥
Let’s come together and celebrate Juneteenth — a day of freedom, culture, and UNITY ❤️💛💚

Come out and enjoy:
🎶 LIVE entertainment
🍴 Amazing food vendors
🎨 Arts, crafts & activities
🎯 Games, fun & more for the whole family

This is more than an event… it’s a celebration of heritage, strength, and community 💯

📍 Bandshell Park – Ames, IA
📅 Saturday, June 14
⏰ 12:30 PM – 5:00 PM

🌐 https://www.amesianaacp.org/

✨ FREE for everyone ✨

Make sure you stop by and support local businesses — including Essence of Natural Beauty Supply Store 💇🏾‍♀️👑
Where you can SHOP for hair & GET it styled — all in one place!

🌐 https://theessenceofnaturalbeauty.com/

Let’s show up, support, and celebrate together 🙌🏾

06/04/2026

✨ LOC’S OF LOVE ❤️🔒 ✨
Getting ready for a SPECIAL DAY 💫

Healthy. Clean. Styled with care 💯

💇🏾‍♀️ Locs twisted by Ruth
📲 Follow her work: -Braids-Empire

📅 Book your appointment today
🌐 https://theessenceofnaturalbeauty.com/

📍 Ames, IA
📞 515-233-4250

💥 Where your hair gets the LOVE it deserves 💥

🌊☀️ BRAIDS + SWIM CAP = SUMMER READY! ☀️🌊Who says you have to choose between protecting your hair and enjoying the water...
06/04/2026

🌊☀️ BRAIDS + SWIM CAP = SUMMER READY! ☀️🌊

Who says you have to choose between protecting your hair and enjoying the water? 😍

Whether you're headed to the pool, beach, water park, or vacation getaway, keeping your braids protected starts with the right swim cap! 🏊🏾‍♀️✨

✔️ Designed to fit braids, twists, locs & natural hair
✔️ More room for protective styles
✔️ Helps keep your hair secure while swimming
✔️ Perfect for summer fun without sacrificing your style

Because your braids deserve a vacation too! 😎🌴

📍 Available at Essence of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, IA 50010

📞 (515) 233-4250

🌐 https://theessenceofnaturalbeauty.com/

💦 Grab yours before your next pool day, beach trip, or summer adventure!

☀️🌊💕

Address

2801 Grand Avenue, Suite 1295
Ames, IA
50010

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 7pm
Saturday 10am - 7pm
Sunday 12pm - 5pm

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