06/16/2026
Maximize your Active Aging Week initiatives: Amplification tools & strategies
Presenter: Kate Elliott, Kelli LeGaspi, Sarah Clevenger
Date: June 24, 2026.
Time: 12:00 PM EDT, 11:00 AM CDT, 9:00 AM PDT.
Length: 60 minutes.
To register visit https://us02web.zoom.us/webinar/register/WN_JbQShY7sTeSy91yPXU8ugQ?_gl=1*xmei5h*_gcl_au*MTcyNzQxMzc2NS4xNzc4NTE5MzI5*_ga*MjExMjcxODU0NS4xNzQ2NzM2OTI3*_ga_L8TBF28DDX*czE3ODEyMTI2MjAkbzIxJGcxJHQxNzgxMjE0NTUzJGo0NiRsMCRoMA.. #/registration
Sponsored by: Humana
celebrates the contributions and spirit of older adults and shines a spotlight on your organization’s wellness initiatives —but are you maximizing your reach and impact? Join moderator Colin Milner, CEO of the International Council on Active Aging (ICAA), and Kate Elliott, Brand Experiential Associate at Humana, to kick off your planning. Alongside Humana's Communications experts, Kelli LeGaspi and Sarah Clevenger, they’ll share strategies to amplify your efforts across media and social channels. Learn how to craft a compelling story, reach the right audience, and sustain momentum before, during, and after the campaign. It’s never too late to expand your visibility and make a meaningful impact.
Learning objectives:
--Craft and communicate their story – Define key messages, target audiences, and the most effective methods to share their story
--Plan for maximum exposure – Leverage media and social platforms before, during, and after Active Aging Week
--Measure and sustain impact – Extend the reach and influence of AAW initiatives beyond the week to ensure lasting engagement