Primal Rose Fitness

Primal Rose Fitness Locally owned & operated fitness center in Payette and Fruitland Idaho. Free Visitor Pass!

Helping you be the best YOU. 24/7 member access, luxury Infrared Red Light Saunas, High End Cold Plunges, Level 4 10 min Stand Up Tanning Booth. Infrared Red Light Sauna, Stand-Up 10 minute Tanning Bed, Cold Plunge, Strongman equipment, turf

09/05/2026

🚒🇺🇸 CALLING ALL AREA FIRE DEPARTMENTS & FIREFIGHTERS! 🇺🇸🚒
On Saturday, September 12th, we’re coming together for the Tunnels to Towers 5K Run & Walk, and we want our area firefighters to join us!
This is an opportunity for us to stand shoulder to shoulder as a fire service family—to honor those who made the ultimate sacrifice and to support the first responders who put their lives on the line for others.
🏃‍♂️ Run or walk — everyone is welcome!�📍 McCain Middle School�⏰ 8:00 A.M.�📅 September 12th
Bring your crew. Bring your family. Wear your department shirts or gear. 🚒
Let’s represent the fire service, support one another, and show our community what it means to stand together.
🇺🇸 Honor. Remember. Support. 🇺🇸
We hope to see you there!

🔥 YOU ASKED. WE LISTENED. 🔥Fruitland Recovery Room now has sessions as early as 4:30 AM! And don’t forget, PAYETTE Recov...
09/03/2026

🔥 YOU ASKED. WE LISTENED. 🔥

Fruitland Recovery Room now has sessions as early as 4:30 AM!
And don’t forget, PAYETTE Recovery Room is still available from 4:30 AM–11:15 PM! 🙌

Our Recovery Rooms feature:
♨️ Clearlight Full-Spectrum Infrared Sauna
🔴 Red Light Therapy
🧊 Top of the Line Vertical or Lay Down Cold Plunge
🌟 Complimentary towels

Benefits: Detox, help support relaxation, circulation, muscle recovery, reduce post-workout soreness, brown fat production, increased collagen & elastin, and too many more to list.

Members: offered at a steep discount $15-$20/month for 3-5X/week!
Non-members: ONLY $10 + sales tax per session!

Heat. Cold. Recovery.
📍 Fruitland & Payette
🔗 https://primalrosefit.com/

540 S 16th St Unit 117 Payette (Behind Title One & Arctic Circle) | 1380 N Whitley Dr. Fruitland (in between Fruitland Car Lot & AutoZone)

We’ve officially ditched the dusty chalk bowls and switched to liquid chalk for our members! 🙌🏼Liquid chalk is now avail...
08/27/2026

We’ve officially ditched the dusty chalk bowls and switched to liquid chalk for our members! 🙌🏼

Liquid chalk is now available at both our Fruitland and Payette locations. If you’ve never used it before, no worries as instructions are posted! Less chalk dust means happier air purifiers, easier cleaning, and a cleaner gym for everyone!

Primal Rose Fitness
📍 540 S 16th St Unit 117 Payette, Idaho
📍 1380 N Whitley Dr Fruitland, Idaho
📞 208-405-0217

08/26/2026

We’re so excited to give a special shoutout to one of our amazing gym families and their young athlete, Harper!

Last quarter, Primal Rose Fitness was proud to sponsor Harper with dance through the Relevé Dance Project. While she’s still a little too young to join us in the gym, her family has been some of our biggest supporters! The Chandlers are always showing up, participating in our group fitness activities, and apart of our Primal Rose Fit Family.

We love being able to give back and support the passions of our members and their families, both inside and outside the gym! Have a great dance season Harper!

🎉 TWO YEARS OF PRIMAL ROSE FITNESS! 🎉A little late celebrating our 2 year anniversary as of July 15, 2026… but life has ...
08/17/2026

🎉 TWO YEARS OF PRIMAL ROSE FITNESS! 🎉

A little late celebrating our 2 year anniversary as of July 15, 2026… but life has been LIFE. Between a close family member being diagnosed with a terminal illness, our kids, birthdays, and even competing in a Spartan Race, we’re finally getting a moment to celebrate!

What started as a dream between a husband and wife has become something we never imagined it could be. Primal Rose Fitness is so much more than a gym. We’ve built lifelong friendships, a true fitness family, and a community we are incredibly proud to be part of and are fortunate to be able to give back to such a wonderful community.

To everyone who has been with us since Day 1, our amazing new members, and all of the future members who will walk through our doors, THANK YOU. You are the reason we keep doing what we do. ❤️🖤💛

We’ll be celebrating our incredible, loyal members with some giveaways coming soon!

TWO locations 2️⃣
540 S 16th St Unit 117 Payette, Idaho
1380 N Whitley Dr. Fruitland, Idaho

08/09/2026

🏆 PRIMAL ROSE FITNESS SPARTAN TEAM — WE DID IT! 🏆

Today, August 8, 2026, our Primal Rose Fitness team took on the Spartan 5K in Payette, Idaho! And WOW everyone absolutely crushed it even with the smoke and heat!

For 6 (out of 7) of our team members, this was their very first Spartan Race. We tackled 20 obstacles, climbed some BIG hills, pushed through the mud, and challenged ourselves in ways we never have before. There were plenty of moments when we wondered what we signed up for 😂, but we kept pushing and finished STRONG!

And then Gunner, our son, who turned 10 YEARS OLD today! 🎂🥳 He decided he wanted to spend his birthday competing in his very first Spartan Race. Gunner placed 1st in his heat on his FIRST EVER Spartan! We couldn’t be more proud of him and every single person who stepped up and took on this challenge with us. We were also grateful for our cheerleading squad!!!

This is what Primal Rose Fitness is all about - pushing each other, doing hard things, celebrating each other, and becoming stronger together. ❤️🖤💛

08/08/2026

Let’s gooooo Primal Rose Fitness team!!! Spartan race

Let’s send all the good vibes and cheer on our Primal Rose Fitness team competing tomorrow in Payette!! 💪🏼 Let’s goooooo...
08/07/2026

Let’s send all the good vibes and cheer on our Primal Rose Fitness team competing tomorrow in Payette!! 💪🏼

Let’s gooooooooo

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540 S 16th Street Unit 117
Payette, ID
83661

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