05/09/2026
6 years at Allure.
11 years in this industry.
So, what have I learned?
That I’m actually really good at what I do.
That I don’t like bu****it. Never have. Probably never will.
That I’m s**t at replying… unless I’m replying 😂
Then you’ll get 14 messages, 3 voice notes and probably a completely unrelated thought.
That I worry far too much about things that usually work themselves out anyway.
That AI isn’t going to replace me.
But it IS making a lot of people look very good at things they don’t actually know how to do. No offence 👀😂
That experience matters.
You can copy a caption.
You can copy an advert.
You can copy someone’s content.
But you can’t copy 11 years of actually doing the job, making mistakes, learning, treating thousands of clients, changing things, getting better and turning up again.
And probably the biggest thing I’ve learned?
I’m grateful.
Grateful for the clients who’ve trusted me.
The students who’ve trained with me.
The people who recommend me.
The ones who’ve been here from the beginning.
And even the lessons that were an absolute pain in the arse at the time.
6 years of Allure.
And I’m definitely not finished yet. 🤍
