05/17/2026
Hi friend,
My name is Amanda Matos, I am the CEO of Strongselves Studio for women and tonight I wanted to talk to our followers. Because we are all women and I need you to hear this about the fitness industry, so that you understand the unique and new pathway Strongselves is trying to make within an industry that was built traditionally for men and has told you for years that you need to change your body to fit a mold they chose for us.
This week I found myself reflecting on a question we get often: "Why don’t you offer individual personal training sessions?"
And the honest answer is: NO- Because it wouldn’t truly serve you.
Yes—it would be cheaper.
Yes—it would probably be easier to sell.
But StrongSelves was never built to sell women another workout. Those are dime a dozen, you've probably gotten a bunch of ads for them just today.
Because let’s be honest… Most of us have already tried the workout thing.
We’ve downloaded the plans. Joined the gyms. Bought the challenges. Started the diet on "Monday".
Promised ourselves "this time would be different."
And yet here so many women still are— exhausted, stressed, inflamed, uncomfortable in their own skin, avoiding mirrors, feeling disconnected from their bodies and left wondering why what used to work doesn’t anymore.
Especially after 35.
When hormones shift. Stress compounds. Sleep gets disrupted. Cortisol stays high. Digestion changes. Confidence quietly dies and your body is no longer responding to isolated solutions.
Because YOU ARE A WHOLE WOMAN.
And whole women do not heal in pieces.
This is exactly why we coach for Health-Esteem= the relationship between how your body functions… and how you feel living inside of it.
Because when your nervous system is dysregulated, your body responds differently.
When your digestion is off, your energy changes.
When your hormones are imbalanced, motivation feels harder.
When you’ve lost trust with your body, even the “perfect” plan feels impossible to sustain.
And when confidence is low? Consistency becomes almost impossible.
This is why nutrition alone doesn’t solve it.
Fitness alone doesn’t solve it.
Mindset alone doesn’t solve it.
Because women are not machines, and let's be honest we aren't simple creatures either.
We are complicated interconnected systems.
Body. Mind. Hormones. Stress response. Gut health. Strength. Identity. Confidence. Recovery. Self-worth.
Separate them, and you get temporary effort and temporary results.
Integrate them, and you create beautiful lifestyle transformations.
That’s why at StrongSelves we don’t sell workouts.
We build women back up. We ignite their light again. We help them truly see themselves for the powerful, strong, soft, amazing, unique humans they are.
And if you read through the stories from the women who have walked through our doors, you’ll see the same thing over and over:
Yes, bodies changed. But ... so did confidence. Energy. Strength. Boundaries. Self-trust. The way they carried themselves. How they love themselves and their bodies.
Because what they needed was never just fat loss (although, that's what they thought they needed when they walked through the door)
It was reconnection.
So if you’ve ever wondered why we do things differently…
That’s why.
Not because workouts don’t matter. They absolutely do.
But because workouts without Health-Esteem coaching are just another short-term attempt at fixing a woman who was never broken.
She was simply disconnected.
And reconnection to the body, mind, and emotions changes everything.
— Amanda Matos
Unapologetically standing up for something different for us women. Breaking Old Patterns that no longer serve us!💪
CEO, StrongSelves Studio for Women
